Audience Rewards Begins Membership Enrollment Campaign

Audience Rewards, the official national patron loyalty program for Broadway, Off-Broadway, National Touring Shows and other live entertainment events, marks its official "opening" on Sunday, September 16 with its sponsorship of the 16th Annual Broadway On Broadway, a free concert in Times Square, presented by Continental Airlines.   In addition to enjoying performances from stars from current and upcoming Broadway shows, theatre lovers can enroll in this free program by visiting the Times Square Visitors' Center, located on Broadway between 46th and 47th Streets, or by logging on to www.AudienceRewards.com.

Audience Rewards member benefits include access to special events, ticket offers, travel packages, unique souvenirs, collectibles and much more.

AudienceRewards.com is an inclusive online resource for Broadway, performing arts and other live events playing nationwide than connects fans to official show websites, authorized ticketing services and a wide array of member benefits that will be featured regularly.

Broadway On Broadway, produced by The League of American Theatres and Producers and the Times Square Alliance and presented by Continental Airlines, will be hosted by current Hairspray star Lance Bass.  The concert begins at 11:30AM in Times Square.  Arrive early for best viewing.