H&M LAUNCHES ONLINE STORE IN CANADA

H & M, H&M Hennes & Mauritz Inc., one of the world's largest retailers known for offering high fashion and quality basics at affordable prices in a sustainable way, is proud to announce the launch of its highly anticipated Shop Online store. The shop officially opened today October 27th, 2016. H&M Shop Online in Canada will have something for everyone.

H&M's Shop Online will offer the same collections online as in-store giving customer's access to a wide range of clothing and accessories including ladies, men's, teens and a full children's line. There will also be exclusive "online-only" items available all year-round as well as H&M Beauty.

H&M's Shop Online launch will also feature H&M Home, bringing H&M's sense of fashion and fun to interiors with a seasonal selection of products for every room in your home. With the arrival of Shop Online, Canadian customers will now have immediate access to fashionable home decor at the best price.

"We are thrilled to launch online shopping in Canada," says Toni Galli, President of H&M Canada. "This significant milestone fully rounds out H&M's multichannel offering. Along with more than 80 stores, our Canadian customers will now have twenty four hour access to the best of our fashion and home collections via their computers, smartphones and tablets anywhere in Canada."

In celebration of the arrival of e-commerce, H&M Canada will offer a number of fantastic deals for customers including free shipping for a limited time and amazing opening offers on select items. Fashion News subscribers will receive a special offer just for them and new H&M app subscribers will get 25% off one item of their choice and free shipping.

Online shopping at hm.com completes the H&M experience. Customers can see the latest collections, find inspiration from "H&M Magazine," sign up for the fashion newsletters for exclusive previews and offers, and interact with both H&M and fellow customers on social media. Everything consumers love about H&M will now be accessible with the click of a button from anywhere in Canada.

For all the latest from H&M, please visit: www.hm.com/ca