Block of W. 43rd St. Renamed in Honor of 'Love' Musical
By: BWW News Desk Jul. 17, 2006
A one-block stretch of West 43rd Street will officially be renamed I Love You, You're Perfect, Now Change Way on Tuesday, August 1 by the New York City Department of Transportation. I Love You, You're Perfect, Now Change, the longest-running Off-Broadway musical on the boards, is celebrating its 10th anniversary on August 1 and the cast will unveil the new street sign at 6 p.m. in front of the Westside Theatre (407 West 43rd Street). Not since The Fantasticks has any other musical in Off-Broadway history ever reached the 10-year mark.
"Off-Broadway's phenomenal longest-running musical celebrates the modern-day suburban mating game. Audiences fill the theatre with laughter as the cast explores the joys of dating, romance, marriage, lovers, husbands, wives, and in-laws," according to press notes.The cast features Adam Arian, Anne Bobby, Ron Bohmer and Jodie Langel, portraying over 60 roles.Additional productions of I Love You, You're Perfect, Now Change have been mounted in more than 300 cities worldwide including Los Angeles, Toronto, Boston, Chicago, London, Tel Aviv, Mexico City, Barcelona, Amsterdam, Budapest, Sydney, Prague, Seoul, Milan, Rio de Janeiro, Johannesburg, and Dublin, grossing over 90 million dollars.The show "is the most proposal-friendly show in town. Fifty-one times, a young man has taken the stage to make a surprise proposal to his sweetheart. In all cases, the brides-to-be happily accepted as the audience roared with approval."The show is written by playwright/lyricist Joe DiPietro (All Shook Up) and composer Jimmy Roberts. Directed by Joel Bishoff, I Love You, You're Perfect, Now Change is presented by James Hammerstein Productions, Bernie Kukoff and Jonathan Pollard.
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