Off Broadway Alliance to Host CONTRACTING FOR OFF BROADWAY PROJECTS Seminar, 3/30
The Off Broadway Alliance, the organization of Off Broadway producers, theaters, general managers, press agents, and marketing firms firms, will hold another in its Sunday Seminars series, focused on the culture, business and history of Off Broadway this Sunday, March 30th.
The seminar, titled CONTRACTING FOR OFF BROADWAY PROJECTS will feature Adam Hess (General Manager for Buyer & Cellar, Traces and My Name is Asher Lev), David Elliott (Producer of Bedlam's Hamlet and Saint Joan, Vanya and Sonia and Masha and Spike, and the upcoming Broadway production of Dames at Sea) and attorney Peter Breger (Disaster!, Forbidden Broadway, The Two Character Play, The Fantasticks). Hugh Hysell (Director of Marketing and Development for NYU Skirball and producer of Vanya and Sonia and Masha and Spike and Peter and the Starcatcher), will moderate the discussion.
The seminar will discuss the variety of contracts that producers, writers and general managers need when producing a show in the Off Broadway arena.
CONTRACTING FOR OFF BROADWAY PROJECTS will be held on the 4th floor of The Snapple. Doors will open at 11:30am for complimentary coffee and bagels. The panel will take place from noon - 1:30pm with additional time allotted afterward for conversation with fellow attendees. The Snapple Theater Center is located at 210 West 50th Street (just west of Broadway).
Admission for the seminar is free, however reservations are a must. To RSVP for the event, visit http://march30obaseminar.eventbrite.com by tomorrow (Saturday). Attendees are encouraged to pre-submit questions for the panelists when they submit their reservations. Questions will be asked live at the seminar.
About The Off Broadway Alliance: The Off Broadway Alliance is a non-profit corporation organized by theater professionals dedicated to supporting, promoting and encouraging the production of Off Broadway theater and to making live theater increasingly accessible to new and diverse audiences. The Alliance holds monthly meetings and membership is open to everyone in the Off Broadway theater community.
Among its initiatives, the Off Broadway Alliance sponsors 20at20, the event that runs twice a year for 20 days and lets theatergoers purchase $20 tickets to dozens of Off Broadway shows 20 minutes before curtain.
The Alliance also presents the Off Broadway Alliance Awards, including an annual tribute to the Legends of Off Broadway and inductees to the Off Broadway Hall of Fame. It also produces the free Sunday Seminar Series focusing on the culture, business and history of Off Broadway featuring major players from the Off Broadway scene. The Alliance operates the OBA Mentorship Program, which provides new producers with guidance and direction from Off Broadway veterans. And the Alliance created the Off Broadway Economic Impact Report, which outlines Off Broadway's over $500 million annual impact on the economy of the City of New York.
About The Panelists:
Adam Hess is the Executive General Manager of DR Theatrical Management overseeing the Theatre (venue), Management, Advertising, and Licensing divisions within the Daryl Roth organization. Over the course of the last 13 years, he has supervised the construction of the DR2 Theatre, the renovation of the main venue, creation of the D-Lounge, the formation and development of the general management company, and the establishment of the advertising division. General Management credits include Buyer & Cellar (New York & national tour); My Name Is Asher Lev; Love, Loss, And What I Wore (New York & national tour); The Divine Sister; Through the Night; Dear Edwina; The Temperamentals; Die! Mommie! Die!; Manuscript; and Thom Pain. Hailing from Toronto, Mr. Hess holds a BFA in Musical Theatre from the University of Michigan and is a graduate of Columbia University's School of the Arts, where he received an MFA in Theatre Management and Producing. He currently serves on the Board of the Off-Broadway League and is Chair of the Marketing Committee.
David Elliott is the Co-Director of Perry Street Theatricals. Producing credits include Vanya and Sonia and Masha and Spike (Tony Award and Off Broadway Alliance Award for Best New Play, Lend Me A Tenor The Musical (West End, Olivier nom.), Bedlam's Hamlet/Saint Joan (Culture Project), an oak tree (Barrow Street, OBIE), In the Continuum (OBIE), Exits and Entrances (Edinburgh), Shylock, Treason (Perry Street), The Exonerated (Drama Desk, Lortel, Outer Critics). As General Manager: Bedlam's Hamlet/Saint Joan (Culture Project), Date of a Lifetime (New Jersey Rep), Ethel Sings: Espionage in High C (The Beckett), White People (Atlantic), an oak tree (Barrow Street), and two seasons at Perry Street Theatre. Upcoming: Dames at Sea (Broadway), My Life is a Musical (Bay Street) and The Mapmakers Opera (NYMF).
Peter Breger is an entertainment attorney and general manager who has represented theatre and film producers, investors, commercial and non-profit theatres, writers, directors, and performers for over 25 years. He is a Tony-nominated producer of Broadway, Off-Broadway and regional theatre. He owned and operated The Actors' Playhouse in Greenwich Village for 12 years. Mr. Breger is the Chairman of the Off Broadway Alliance.
Hugh Hysell is a Tony Award-winning Broadway producer and award winning marketer. His Broadway producing projects include Vanya and Sonia and Masha and Spike (2013 Tony Award and Off Broadway Alliance Award for Best Play), Peter and the Starcatcher (winner of 5 Tony Awards) and Impressionism. Off-Broadway, he has produced, conceived and directed The All-Male Importance of Being Earnest, Y-2-Gay the Musical and Seamen the Sailor Musical. Hugh is Director of Marketing and Development for NYU Skirball and formerly ran HHC Marketing where he has served as marketing director of over 200 Broadway and Off-Broadway shows. He serves on the Metropolitan Museum of Art's Multicultural Diversity Action Committee and is an Associate Professor at Columbia University. He is currently playing Maurizio in the Off-Broadway companies of My Big Gay Italian Wedding/Funeral. He has provided pro bono services to Broadway Cares/Equity Fights Aids, HRC, GLAAD, QSAC, and The Commercial Theatre Institute. He is a founding member of The Off Broadway Alliance and currently serves as a nominator for the Off Broadway Alliance Awards.
For more information, visit www.OffBroadwayAlliance.com.