THE BACHELORETTE Takes Time Slot in Adults 18-49
With "The Bachelorette" and "Mistresses," ABC took 2nd on Monday in Total Viewers (5.2 million) and Adults 18-49 (1.4/4), while ranking No. 1 on the night among Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).
- ABC's "The Bachelorette" finished as Monday's most-watched TV series overall (6.1 million), ranking as the top series on the night for its 3rd straight 2-hour telecast. It was also the No. 1 series of the night in Adults 18-34 and key Women, and the No. 2 show in Adults 18-49.
"The Bachelorette" (8:00-10:00 p.m. - 6.1 million and 1.6/5 in AD18-49):
From 8:00-10:00 p.m., "The Bachelorette" built sharply over the prior week's 1-hour recap show (8:00-9:00 p.m.) in Total Viewers (+36% - 6.1 million vs. 4.5 million) and Adults 18-49 (+60% - 1.6/5 vs. 1.0/4). "The Bachelorette" earned best-since-premiere numbers with Adults 18-34 (tie) and Women 18-34 - since 5/19/14. The ABC unscripted series ranked No. 1 in its 2-hour time period among Total Viewers, Adults 18-49 (tie), Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). It was also the No. 1 most social series on broadcast Monday night with 63,479 tweets.
- "The Bachelorette" was up over its year-ago telecast by 11% in Total Viewers (5.5 million on 6/17/13).
"Mistresses" (10:00-11:00 p.m. - 3.5 million and 0.9/3 in AD18-49):
During the 10:00 p.m. hour, ABC's "Mistresses" held steady week to week in Adults 18-49 (0.9/3).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 6/16/14. Nielsen Socialguide 6/16/14, Total Tweets +/- 3hrs during telecast.