SLEEPY HOLLOW Finale Drives Strong Week for FOX

By: Jan. 28, 2014
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Between SLEEPY HOLLOW's finale, the Tuesday comedies jump, AMERICAN IDOL's nightly dominance, RAKE's premiere and the Friday time period shift, FOX was propelled to No. 2 for the week among Adults 18-49, Adults 18-34 and Teens.

On Monday, the Sleepy Hollow season finale led FOX to win the night among Adults 18-49, as well as post week-to-week gains including +10% in Adults 18-49 and +13% among Adults 18-34. The season finale of Sleepy Hollow delivered a 2.3/6 from 8-10p, up +5% from the previous week in Adults 18-49 and +6% in Total Viewers and was the night's highest-rated broadcast drama among Adults 18-49 (tied with Blacklist).

In its regular 9pm hour, Sleepy Hollow outperformed NBC's The Blacklist for the first time by +4% among Adults 18-49 and the series posted its highest delivery in two months among Adults 18-49 and Total Viewers (both since 11/18/13).

On Tuesday, FOX ranked No. 1 for the night among Adults 18-34 and posted week-over-week gains of +31% among Adults 18-49 and +23% among Adults 18-34. FOX delivered its highest Tuesday night performance in Adults 18-49 since premiere week of the 13/14 season. Each one of FOX's Tuesday night comedies ranked No. 1 in its time period among Adults 18-34.

DADS was up +25% from the previous week in Adults 18-49 and +22% in Total Viewers. Brooklyn Nine-Nine grew +36% week-to-week in Adults 18-49 and +29% in Total Viewers and was the night's highest-rated program among Adults 18-49 (tied). The telecast marks Brooklyn Nine-Nine highest Adults 18-49 delivery since its premiere (2.6/8, on 9/17/13).

NEW GIRL was up +19% from the previous week in Adults 18-49 and in Total Viewers and was the night's highest-rated program among Adults 18-49 (tied), Adults 18-34 and Women 18-34. The Mindy Project rose +36% week-to-week in Adults 18-49 and +20% in Total Viewers and posted its highest-rated telecast among Adults 18-49 since November.

On Wednesday, American Idol XIII led the network to win the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. FOX outperformed the second highest-rated networks of the night by +100% in Adults 18-49, +121% in Adults 18-34, +136% in Teens and +68% in Total Viewers.

On Thursday, American Idol XIII and the premiere of RAKE led FOX to win the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed the second highest-rated networks of the night by +37% in Adults 18-49, +50% in Adults 18-34, +70% in Teens and +9% in Total Viewers.

AMERICAN IDOL was the highest-rated program of the night, outperforming the No. 2 programs by +13% in Adults 18-49, +28% in Adults 18-34 and +50% in Teens. The debut of RAKE at 9p (1.7/5) was even with Glee's Fall'13 average in the time period with originals among Adults 18-49, while up +52% from Glee's Fall'13 average in the time period in Total Viewers. In its half-hours, RAKE ranked No. 2 at 9p and won the 9:30 half hour outright in Adults 18-49.

FOX's Friday line-up ranked No. 2 in Friday prime, up +27% week-to-week. At 8p, Bones gained +20% versus the previous Friday. Enlisted in its new time period grew +67% week-to-week (vs. 0.6/2), followed, by Raising Hope (0.8/2) which gained one-tenth versus the previous week and its prior season average in the time period (vs. 0.7/2).

On Saturday, UFC on FOX posted a 1.5/5 among Adults 18-49 and led the network to rank No. 1 in Adults 18-49 for the night.

Overall, FOX had:

· 5 of the Top 20 programs among Adults 18-49: American Idol Wed. (No. 2), American Idol Thurs. (No. 4 tie), Sleepy Hollow (No. 10), Sleepy Hollow SP 1/20 at 8 PM (No. 14 tie) and Family Guy (No. 18).

· 11 of the Top 20 programs among Adults 18-34: American Idol Wed. (No. 3), American Idol Thurs. (No. 6), Family Guy (No. 8), New Girl (No. 9), Sleepy Hollow (No. 12 tie), Brooklyn Nine-Nine (No. 12 tie), AMERICAN DAD (No. 14 tie), Sleepy Hollow SP 1/20 at 8 PM (No. 14 tie), The Mindy Project (No. 18 tie), BOB'S BURGERS (No. 18 tie) and The Simpsons (No. 18 tie).

· 7 of the Top 20 programs among Teens: American Idol Wed. (No. 3), American Idol Thurs. (No. 4), The Simpsons (No. 6 tie), Family Guy (No. 8 tie), Brooklyn Nine-Nine (No. 16 tie), AMERICAN DAD (No. 16 tie) and BOB'S BURGERS (No. 20 tie).

· 2 of the Top 20 programs among Total Viewers: American Idol Wed. (No. 4) and American Idol Thurs. (No. 6).

Program and Nightly Highlights

Monday: FOX won the night among Adults 18-49. FOX posted week-to-week gains in Adults 18-49 (+10%, 2.3/6 vs. 2.1/6 for Almost Human/Sleepy Hollow) and Adults 18-34 (+13%, 1.7/5 vs. 1.5/5).

The season finale of Sleepy Hollow delivered a 2.3/6 from 8-10p, up +5% from the previous week in Adults 18-49 (1/13/14, 2.2/6, 9-10p). Sleepy Hollow was also up +6% week-to- week in Total Viewers (6.9 Mil vs. 6.5 Mil, 9-10p on 1/13/14).

SLEEPY HOLLOW's 2-hour season finale was the night's highest-rated broadcast drama among Adults 18-49 (tied with Blacklist). In its regular 9pm hour, Sleepy Hollow outperformed NBC's The Blacklist for the first time among Adults 18-49 (2.4/6 vs 2.3/6, +4%).

SLEEPY HOLLOW grew +9% in its second hour versus its first in Adults 18-49 (2.4/6 vs. 2.2/6) and +3% in its second hour in Total Viewers (7.0 vs. 6.8 Mil). Sleepy Hollow posted its highest delivery in two months among Adults 18-49 and Total Viewers (both since 11/18/13).

Tuesday: FOX ranked No. 2 among Adults 18-49 for the night, rising to No. 1 among Adults 18-34. FOX posted week-over-week gains in Adults 18-49 (+31%, 1.7/4 vs. 1.3/4 for Dads/Brooklyn Nine-Nine/New Girl/Mindy Project) and Adults 18-34 (+23%, 1.6/5 vs. 1.3/4). FOX delivered its highest Tuesday night performance in Adults 18-49 since premiere week of the 13/14 season. Each one of FOX's Tuesday night comedies ranked No. 1 in its time period among Adults 18-34.

DADS (1.5/4) was up +25% from the previous week in Adults 18-49 (1/14/14, 1.2/4) and +22% in Total Viewers (3.9 vs. 3.2 Mil on 1/14/14).

BROOKLYN NINE-NINE (1.9/5) grew +36% week-to-week in Adults 18-49 (1/14/14, 1.4/4) and +29% in Total Viewers (4.5 vs. 3.5 Mil on 1/14/14). Brooklyn Nine-Nine was the night's highest-rated program among Adults 18-49 (tied), Men 18-49 and Men 18-34. The telecast marks Brooklyn Nine-Nine highest Adults 18-49 delivery since its premiere (2.6/8, on 9/17/13).

NEW GIRL (1.9/5) was up +19% from the previous week in Adults 18-49 (1/14/14, 1.6/4). At 3.8 Mil, New Girl was up +19% from week-to-week in Total Viewers (1/14/14, 3.2 Mil). New Girl was the night's highest-rated program among Adults 18-49 (tied), Adults 18-34 and Women 18-34.

THE MINDY PROJECT (1.5/4) rose +36% week-to-week in Adults 18-49 (1/14/14, 1.1/3) and +20% in Total Viewers (3.0 vs. 2.5 Mil on 1/14/14). THE MINDY PROJECT's posted its highest rated telecast among Adults 18-49 since November (1.5/4, on 11/5/13).

Wednesday: FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed the second highest-rated networks of the night by +100% in Adults 18-49 (4.0/11 vs. 2.0/5 for ABC), +121% in Adults 18-34 (3.1/10 vs. 1.4/5 for ABC), +136% in Teens (2.6/10 vs. 1.1/4 for Univision) and +68% in Total Viewers (13.3 vs. 7.9 Mil for CBS).

AMERICAN IDOL (4.0/11) was up +3% from its previous telecast on Thursday night among Adults 18-49 (1/16/14, 3.9/12).

AMERICAN IDOL was the highest-rated program of the night, outperforming the No. 2 programs by +18% in Adults 18-49 (4.0/11 vs. 3.4/9 for Modern Family), +24% in Adults 18-34 (3.1/10 vs. 2.5/8 for Modern Family), +44% in Teens (2.6/10 vs. 1.8/7 for Modern Family) and +28% in Total Viewers (13.3 vs. 10.4 Mil for Criminal Minds.)

Thursday: FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed the second highest-rated networks of the night by +37% in Adults 18-49 (2.6/7 vs. 1.9/5 for CBS), +50% in Adults 18-34 (1.8/6 vs. 1.2/4 for Univision), +70% in Teens (1.7/6 vs. 1.0/4 for CBS) and +9% in Total Viewers (9.7 vs. 8.9 Mil for CBS).

AMERICAN IDOL (3.4/10) was the highest-rated program of the night, outperforming the No. 2 programs by +13% in Adults 18-49 (3.4/10 vs. 3.0/9 for Big Bang Theory 8p), +28% in Adults 18-34 (2.3/8 vs. 1.8/6 for Big Bang Theory 8p) and +50% in Teens (2.4/9 vs. 1.6/6 for Big Bang Theory 9p).

The debut of RAKE at 9p (1.7/5) was even with Glee's Fall'13 average in the time period with originals among Adults 18-49 (vs. 1.7/5), while up +52% from Glee's Fall'13 average in the time period in Total Viewers (7.0 vs. 4.6 Mil). In its half-hours, RAKE ranked No. 2 at 9p and won the 9:30 half hour outright in Adults 18-49.

Friday: FOX ranked No. 2 in Friday prime, up +27% week-to-week (1.4/4 vs. 1.1/4).

At 8p, Bones (1.8/6) gained +20% versus the previous Friday (vs. 1.5/5). Enlisted (1.0/3) grew +67% week-to-week (vs. 0.6/2) in its new 9p half-hour, up two-tenths from Raising Hope's prior season average at 9p (vs. 0.8/2). At 9:30p, Raising Hope (0.8/2) gained one-tenth versus the previous week and its prior season average in the time period (vs. 0.7/2).

Saturday: FOX ranked No. 1 in Adults 18-49 on Saturday night with UFC on FOX (1.5/5).

Sunday: With competition including The Grammys and the NFC-AFC Pro-Bowl, FOX (1.3/3) tied ABC as the No. 3 broadcast network in Sunday prime among Adults 18-49 with encores of BOB'S BURGERS (0.6/2) and AMERICAN DAD (0.8/2) followed by originals of The Simpsons (1.7/4), BOB'S BURGERS (1.5/3), Family Guy (2.0/5) and AMERICAN DAD (1.5/4).

FOX Program Ratings of the Week

JANUARY 20 - JANUARY 26, 2014

TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 2.0/6 FOX 1.7/5 FOX 6.1
ABC 1.4/4 ABC 1.0/3 ABC 5.4
CBS 2.7/7 CBS 2.1/7 CBS 11.3
NBC 1.7/5 NBC 1.3/4 NBC 6.0
CW 0.7/2 CW 0.6/2 CW 1.7
UNI 1.1/3 UNI 0.9/3 UNI 2.9
TEL 0.6/2 TEL 0.5/2 TEL 1.4

About FOX Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX has ranked No. 1 in the key adult demographic for the 8 of the past 10 seasons and continues to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of Primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.


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