NBC's CELEBRITY APPRENTICE (1.2/4 in 18-49, 4.3 million viewers overall from 8-10 p.m. ET): Grows +9% week to week in 18-49 (1.2 vs. 1.1) and +10% in total viewers (4.299 million vs. 3.912 million) and increases by +14% in adults 25-54 (1.4 to 1.6) and +27% in men 25-54 (1.1 to 1.4). The show will add viewership via time-shifting and VOD - last week's "Celebrity Apprentice" grew by +19% in 18-49 (1.06 to 1.26 and +657,000 viewers overall (3.9 million to 4.6 million) going from "live plus same day" Nielsens to L+3.
"Timeless" (0.9/3 in 18-49, 3.5 million viewers overall from 10-11 p.m. ET): With its first telecast in five weeks, finishes within 0.1 of the prior episode in 18-49 (0.9 vs. 1.0 on Dec. 12) and maintains 100% in adults, men and women 18-34. Retains 75% of its lead-in in 18-49, up from a 45% retention of its "Voice" lead-in with its previous episode on Dec. 12. Ranks #2 or tied for #2 in the time period among ABC, CBS and NBC in adults and men 18-49; adults, men and women 25-54; and total viewers. Will substantially grow with the addition of DVR and VOD viewership -- "Timeless" has increased by +80% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.28 to a 2.30) and +3.6 million viewers overall (5.4 million to 9.0 million). With those big L+7 gains, "Timeless" ranks as Monday's #1 drama on the Big 4 this season in 18-49.Photo by: Luis Trinh/NBC
Videos