NBC's CELEBRITY APPRENTICE Grows Week-to-Week by +9%

By: Jan. 17, 2017
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NBC's CELEBRITY APPRENTICE (1.2/4 in 18-49, 4.3 million viewers overall from 8-10 p.m. ET): Grows +9% week to week in 18-49 (1.2 vs. 1.1) and +10% in total viewers (4.299 million vs. 3.912 million) and increases by +14% in adults 25-54 (1.4 to 1.6) and +27% in men 25-54 (1.1 to 1.4). The show will add viewership via time-shifting and VOD - last week's "Celebrity Apprentice" grew by +19% in 18-49 (1.06 to 1.26 and +657,000 viewers overall (3.9 million to 4.6 million) going from "live plus same day" Nielsens to L+3.

"Timeless" (0.9/3 in 18-49, 3.5 million viewers overall from 10-11 p.m. ET): With its first telecast in five weeks, finishes within 0.1 of the prior episode in 18-49 (0.9 vs. 1.0 on Dec. 12) and maintains 100% in adults, men and women 18-34.

Retains 75% of its lead-in in 18-49, up from a 45% retention of its "Voice" lead-in with its previous episode on Dec. 12.

Ranks #2 or tied for #2 in the time period among ABC, CBS and NBC in adults and men 18-49; adults, men and women 25-54; and total viewers.

Will substantially grow with the addition of DVR and VOD viewership -- "Timeless" has increased by +80% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.28 to a 2.30) and +3.6 million viewers overall (5.4 million to 9.0 million).

With those big L+7 gains, "Timeless" ranks as Monday's #1 drama on the Big 4 this season in 18-49.

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/6; "Late Show with Stephen Colbert," 2.3/6; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.4/2 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 1.1/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49; "Late Late Show," 0.2/2 with an encore.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Photo by: Luis Trinh/NBC


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