Jane Pauley Hosts Boomer Initiative For RLTV
Two panels will address content and marketing issues. Panelists include:
- AARP The Magazine's Editor-in-Chief Nancy Perry Graham;
- BBDO New York Managing Director Kirsten Flanik;
- CBS Chief Research Officer David Poltrack;
- Former TV One, Discovery Networks and CBS Television Stations Group President Johnathan Rodgers;
- NBC Research President Alan Wurtzel;
- New York Times Advertising Columnist Stuart Elliot;
- Starcom Mediavest Group LiquidThread Global President Brian Terkelson;
- Film and Theater Critic Jeffrey Lyons; and
- United Healthcare Chief Marketing Officer Terry Clark.
Boomers 2.0 will re-air immediately preceding Rethink 50+ on Feb. 7 at 8 PM (all times ET). For additional air dates and times for these two specials, visit www.rl.tv.
Boomers 2.0 is produced for RLTV by NBC Universal's Peacock Productions. Rethink 50+ is produced by Jay Garfinkel and filmed at ABC's Time Square Studios.
About Jane Pauley
Host Jane Pauley, Emmy Award Winning Broadcast journalist and former co-anchor of NBC's TODAY show and DATELINE, will lead this lively panel discussion. Currently, Jane is AARP's TODAY show contributor with a monthly series, LIFE REIMAGINED, shining a spotlight on people 50+ who are reinventing themselves in new and different ways.
AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people 50+ have independence, choice and control in ways that are beneficial to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for Americans 50+ and the world's largest-circulation magazine; AARP Bulletin, the go-to news source for the 50+ audience; www.aarp.org; AARP VIVA, a bilingual lifestyle multimedia platform addressing the interests and needs of Hispanic Americans; and national television and radio programming. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.
The only cable network and online destination created specifically for adults 50+, RLTV (www.rl.tv) offers unique, inspiring programming that mature, experienced and knowledgeable viewers desire and appreciate. The network's Emmy Award-winning content focuses on topics that matter to Generation 50+ - from relationships, reinvention, rediscovering passions and retirement, to finances, health, and current events. At RLTV, it's all about rethinking life beyond 50.
RLTV. Experience Matters.