E! to Exclusively Premiere LMFAO Video 'Sorry For Party Rocking' Tonight
After a string of successful music video debuts for top artists such as Lady Gaga and Maroon 5, E! now invites viewers to put on their shufflin' shoes as the network exclusively presents the world premiere of the music video for LMFAO's newest single "Sorry for Party Rocking."
In recent years, LMFAO has led the electro-pop music scene with their fist-pumping beats and high-energy performances. Their sophomore album Sorry For Party Rocking (Party Rock/will.i.am/ Cherrytree/Interscope) was recently certified gold and quickly approaching platinum. The album has produced two #1 singles, "Party Rock Anthem" and "Sexy And I Know It," while the third single "Sorry For Party Rocking" is climbing the Top 40 radio charts. Now, fresh off their performance with Madonna at the Bridgestone Super Bowl XLVI Halftime Show, this chart-topping group will premiere the video for their third single off the album "Sorry for Party Rocking" exclusively on E! Monday, February 20th at 11:30pm ET/PT right out of a new episode of "Chelsea Lately." The video will be available on E! Online directly after it airs on the network.
LMFAO is made up of Redfoo and his nephew, SkyBlu, who points out that they "rock the party and lead by example." Their sophomore album is titled Sorry For Party Rocking because, as Redfoo says, "Sorry for party rocking is a party person's excuse for having fun." The video was shot at the Universal Studios lot, and the cast includes members of 'America's Best Dance Crew,' Beat Freaks. Directed by Mikey Finnegan, who has directed for this group previously, the video is a play on the movie "House Party." With a full day of filming party scenes, the entire crew came prepared all dressed in the new 'party rock' clothing line. Redfoo asserts "It doesn't matter if you're rich or poor...'party' is a whole genre that everyone was discounting, but that's all we want to do."