Bravo Launches THE SINGLES PROJECT Online Hub
Bravo Media launched a 24/7 online HUB today for "The Singles Project," the network's new real-time dating docu-series, which premieres on Tuesday, August 12 at 10 p.m. ET/PT. The show follows a group of young, successful New York singles as they search for love. Taking interactive television to the next level, fans will be able to engage with cast members like never before, and have the power to potentially affect how scenarios play out on the show.
This one-stop destination for all things "The Singles Project" includes fun facts, biographical information and behind-the-scenes scoops on the 'Singles' cast members, as well as chronicles all of the dates and exciting moments from the show to complement the real-time broadcast. The HUB will serve as a rich interactive extension allowing fans to impact the on-air storylines.
"We wanted to create a completely unique digital experience for 'The Singles Project,'" said Lisa Hsia, EVP of Digital, Bravo & Oxygen Media. "Bravo has an extremely engaged and socially savvy audience that wants their voice to be heard, which made this show a great fit for the network. We are breaking the fourth wall on this one - fans can impact cast members and what's happening on air in a way that hasn't been done before. The possibilities are endless."
In addition, the HUB will keep cast members and fans engaged in conversations during and after airings, and is divided into three main pillars:
· Highlights (landing page) - Featuring what's hot that week or what's trending that day to help keep viewers "in the know" at all times. Real-time fan engagement on social media will be featured here during each show with cast member responses. Will they take the viewers' advice on whom to date or whom to dump? The sky is the limit with interaction.