Viacom Music Group Announces Music Acts Joining The Flaming Lips for World Record Attempt
Viacom Music Group, which includes MTV, VH1, CMT and Logo, today announced the first batch of diverse artists set to join Warner Bros. Recording artists The Flaming Lips in their quest to break the Guinness World Records® title for the Most Live Concerts In 24 Hours (Multiple Cities) during the Webby Award winning O Music Awards, www.omusicawards.com, a digitally driven event that celebrates and honors the artists, fans and innovators impacting digital music culture.
Beginning June 27th, the O Music Awards will play out across all our screens and linear networks in the form of the world's first 24-hour award show live stream via a historic and hectic bus ride through the Mississippi Delta, the birthplace of rock 'n' roll, in which two-time O Music Award nominee and multiple Grammy winners The Flaming Lips will board a vintage tour bus named "Endeavor" and zigzag across the region in an attempt to break the world record currently held by Jay-Z. Along the route and throughout the show, O Music Awards will feature a series of 8 concerts (one in each city) for fans to celebrate and cheer The Flaming Lips on as they attempt to break the record. At each O Music Awards concert, an eclectic mix of artists including Grace Potter & The Nocturnals, Gary Clark Jr., Hunter Hayes, GIVERS, Neon Indian, Grimes, New Fumes and others to be announced will play a full set before The Flaming Lips arrive on the bus to take the stage for a not-to-miss mini-set featuring many surprise collaborations and guests. Tickets go on sale tomorrow and can be purchased through the individual venues listed here. Partial proceeds from the show will be donated to VH1's Save the Music Foundation. Can't get a ticket or make the show? No worries. The entire show will be streamed live on OMusicAwards.com and accessible on all platforms including mobile and tablets.
During the 24 hour live stream, 24 awards will be presented to winners. Fans can vote now up until the show via OMusicAwards.com in a wide assortment of categories that include Must Follow Artist on Twitter, Best Online Concert Experience, Most Adorable Viral Star, Fan Army FTW, Best Music App and Digital Genius Award. Nearly 10 million votes have been cast since voting kicked off on May 23rd.
But this is no mere awards show; it's a celebration of musical roots and a down and dirty, 24-hour live stream where anything can happen. The Flaming Lips will be in a constant state of "go" as cameras follow them on the bus, on the stage and everywhere in between. Along the way, the band will stop in 8 different cities and will play alongside a wide range of artists, meet up with fans and presenters who will dole out awards, and, of course, deal with all the pitfalls and unexpected detours that a multi-state road trip entails - flat tires, stops at musical monuments, and perhaps the occasional music-making special guests and hitchhikers. Almost anyone might show up at any moment. The audience at home can watch it all from any screen and, naturally, interact, influence, and play a part in the voyage as they head toward the final destination.
As a collective endeavor of MTV, VH1, CMT & Logo, O Music Awards were created to spotlight the diversity of music across digital platforms and provide fans a touch point to discover emerging artists and technology trends that span multiple sounds and genres. Past O Music Awards events have served as springboards to launch artists including Foster the People, Mac Miller, Chiddy Bang, Matt & Kim and the Alabama Shakes.
"Since our very first show on Fremont Street in Las Vegas when Matt & Kim appeared inside of a giant cube, O Music Awards have been a platform for fans to discover new artists and bands," said Rick Krim, Executive VP, Talent & Music Programming Strategy, VH1. "This cycle we're featuring the most eclectic line-up to date: indie rock, blues and country. With The Flaming Lips driving the ship, we're looking forward to seeing the lines of these genres blur and swirl into something new and unexpected."
On June 26, the day before the show kicks off, to overwhelming demand, The Flaming Lips will release THE FLAMING LIPS AND HEADY FWENDS on physical CD and digitally via all digital retailers. THE FLAMING LIPS AND HEADY FWENDS just may be their most adventurous recorded experience to date. The album contains the band's unique and experimental collaborations with a diverse cross-section of heavy friends from every corner of the musical cosmos, including vocal and musical assistance from such disparate playmates as Yoko Ono, Nick Cave, Bon Iver, Ke$ha and many more. A new track recorded with Aaron Behrens of Ghostland Observatory is exclusive to the CD and digital versions and was not included on the vinyl edition.