music.broadwayworld.com

SXSW Buzz Overview: TV, Brands and Celebrities

Related: SXSW
SXSW Buzz Overview: TV, Brands and Celebrities

Austin has a large clean-up job following the end of this year's SXSW festival and we're not just talking about Lady Gaga! Without further ado Little Monsters, here is Way To Blue's recap of the most buzzed about celebrities, brands coming out of the festival.

Way To Blue researched the top events, people, brand activations, screenings and panels to discover what really rose to the top of the heap in the whirlwind of the notoriously busy annual event, and below we reveal the top ten. We examined brands by looking at which ones inspired the highest volume of social chatter during entire course of SXSW and out of those the brands how much of that discussion was focused on Intent to Purchase.

It's not just brands that cause social excitement at SXSW. It's also the celebrities in attendance as well. We looked at the major personalities who attended the event, and measured the volume of chatter around them during the course of the festival. We also wanted to know which of these personalities' appearances caused the highest share of appreciative chatter. We call this Affinity. Affinity represents positivity towards or likeability of a person or celeb; this can be reflected in conversational such as "cool", "amazing", or awesome". This has all been pulled together in a handy infographic for your viewing pleasure. Some of the key takeaways are below:

· It was a political cause célèbre vs music when it came to the most buzzed about celebrities at SXSW

· Lady Gaga lead the charge in terms of volume with almost 98,000 tweets about her festival appearance. She scored the second highest affinity rating with just 19% of those tweets being appreciative. Is the audience really disgusted with Lady Gaga's showboating antics? Maybe not.

Comment & Share

Related Links
Rufus Du Sol to Play Fox Theatre, 10/15Rufus Du Sol to Play Fox Theatre, 10/15
July 22, 2014
Sturgill Simpson Makes Late Night Television Debut on LETTERMANSturgill Simpson Makes Late Night Television Debut on LETTERMAN
July 15, 2014
Lucius Shares TEARS FOR FEARS Cover, Rdio Session, and Announces International TourLucius Shares TEARS FOR FEARS Cover, Rdio Session, and Announces International Tour
July 01, 2014
FM Pilots New Single, 'With You' Released TodayFM Pilots New Single, 'With You' Released Today
July 01, 2014
Lowell's Debut LP WE LOVED HER DEARLY Announced for 9/16 ReleaseLowell's Debut LP WE LOVED HER DEARLY Announced for 9/16 Release
June 27, 2014


About Author

Subscribe to Author Alerts

Become a Fan, Follower & Subscriber