Nikon And Warner Music Group Announce Three-Day SXSW Residency

Nikon Inc. and Warner Music Group have announced full details of their upcoming residency at the 2013 South by Southwest Music & Media Conference (SXSW) in Austin, Texas. "The Warner Sound Captured by Nikon" will present two days and three nights of Stellar showcase performances at The Belmont Austin, slated for March 12th through 14th.

Artists from Atlantic Records, Warner Bros. Records, other WMG labels and labels distributed through ADA will appear live at these official SXSW showcases; all SXSW badge-holders are welcome.

Artists slated to perform at "The Warner Sound Captured by Nikon" include The Flaming Lips, Paramore, Macklemore & Ryan Lewis, Tegan and Sara, Alt-J, Fitz & the Tantrums, Lianne La Havas, Atlas Genius, Icona Pop, and many more. A complete line-up is attached below.

For those outside of Austin, all three evening showcases will be live-streamed via Nikon's award winning D4 HD-SLR cameras on Warner Music Group's premium YouTube Channel, "The Warner Sound" (www.youtube.com/thewarnersound). Built around exclusive access to musical talent, "The Warner Sound" offers an eclectic mix of specially produced programs, all with music at their core. Accessible worldwide, the digital video destination embraces a broad Spectrum of genres and formats, from artist interviews, back-stage documentaries and live events to animated series, scripted comedy and experimental concepts that take advantage of YouTube's unique technology. For more information, please visit http://nikon.thewarnersound.com and www.facebook.com/thewarnersound.

"We are ecstatic to be back at SXSW for year two of The Warner Sound," said Camille Hackney, Senior Vice President, Brand Partnerships and Commercial Licensing at Atlantic Records. "All of the Warner Music Group labels have teamed up to deliver a diverse and power-packed line-up of artists in Austin. The festival allows us an amazing opportunity to play host to and showcase WMG's incredible artists. It also gives us a unique way to integrate and celebrate with our valued brand partners. We are pleased to partner once again with Nikon and Bed Head, and are thrilled to work with Absolut, ooVoo Video Chat, and Billboard this year."

"SXSW is an opportunity for Nikon to connect with passionate consumers to celebrate the artistry and energy of musicians and their fans through great imagery," said Lisa Baxt, Senior Manager, Communications at Nikon Inc. "The crowd at SXSW gets connectivity like no other; and this is one of the best settings to showcase Nikon's connected cameras to social-savvy attendees who want the best photos possible. We are excited to partner with Warner Music Group again this year, and give attendees the chance to shoot and share photos with our wireless enabled D-SLR, COOLPIX and Nikon 1 cameras."

Nikon is returning for a second year as the title sponsor of the Warner Music residence at SXSW and will offer fans attending the shows the opportunity to try Nikon's newest Wi-Fi cameras to capture and share amazing images from the event. Select artists will also be using Nikon cameras to capture imagery on their way to SXSW and share with their fans everywhere. For music lovers who can't attend the residency, exclusive images and videos will be shared at www.Nikon.TheWarnerSound.com. In addition, fans can get in on the action by following Nikon on Twitter at @NikonUSA and on its Facebook page at Facebook.com/Nikon.

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