Apple Corps & Cirque Du Soleil Team On Music Video for LOVE's 'While My Guitar Gently Weeps'

The Beatles' Apple Corps Ltd. has partnered with Cirque du Soleil to produce a new music video, premiering today exclusively on Vevo, for "While My Guitar Gently Weeps" (LOVE Version). This evocative video represents the re-staging of George Harrison's iconic Beatles song especially for the 10 th anniversary of The Beatles LOVE by Cirque du Soleilat The Mirage Hotel & Casino in Las Vegas. Today's video launch is accompanied by the landmark news that songs by The Beatles have been streamed more than one billion times within the six months since the band's launch on streaming services worldwide.

Directed by Dandypunk, Andr Kasten and Leah Moyer, the video highlights new artistic and performance elements from the song's LOVE show presentation. Throughout the video, Dandypunk's hand-drawn illustrations connect LOVE's performer, Eira Glover, with projected imagery in a series of ethereal settings. All effects were created using projection mapping and captured live, in-camera. No post production CGI was used.

The video honors the memory of Sir George Martin, The Beatles producer, and of George Harrison himself. Martin's "While My Guitar Gently Weeps" (LOVE Version) string arrangement and recording session at Air Studios in 2006 were his final pieces of work in a legendary career that spanned more than five decades.

Watch the new music video for "While My Guitar Gently Weeps" (LOVE Version) on Vevo below:

"While My Guitar Gently Weeps" (LOVE Version) is featured on The Beatles' multi GRAMMY Award winning LOVE album, the audio companion to The Beatles LOVE by Cirque du Soleil, which opened on June 30, 2006. To create the show's lush soundscape, producers Sir George Martin and Giles Martin worked at Abbey Road Studios with the entire archive of Beatles master recordings.

A truly innovative and unique production, The Beatles LOVE by Cirque du Soleil has received huge critical acclaim and is evolved for its 10 th anniversary to present a more dynamic theatrical experience. New acts, costumes, choreography, audio visual technology and remixed music have made the experience of the LOVE show more immersive and exciting than ever. Since LOVE's debut, more than 4,500 performances have been staged for a cumulative audience approaching eight million people. LOVE will stage a special 10 th anniversary celebration performance on Thursday, July 14.

The Beatles debuted for streaming on December 24, 2015 with the band's 13 U.K. studio albums and Past Masters (Volumes 1 & 2), The Beatles 1962-1966, The Beatles 1967-1970, and The Beatles 1. The Beatles' Anthology, Volumes 1-3 music collections and LOVE album followed on April 4 and June 17, respectively.

thebeatles.com

"While My Guitar Gently Weeps" (LOVE Version) - music video credits
Video Directors - Dandypunk, Andr Kasten, Leah Moyer
Video Producers - Yves Aucoin, Jonathan Clyde, Leu Strope
Audio Producers - George Martin and Giles Martin
Projection Design and Choreography - Dandypunk, Andr Kasten, Leah Moyer
Production Company - The Cirque Apple Creation Partnership
Shoot Locations - The LOVE Theatre at The Mirage Hotel & Casino; Downtown Project Wheelhouse; Girl Scouts of Southern Nevada Camp Foxtail; Floyd Lamb Nevada State Park
String arrangement - George Martin
Songwriter - George Harrison

SOURCE Apple Corps Ltd./Cirque du Soleil

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