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THE SMURFS Comes to 3-Disc Holiday Gift Set, Blu-ray 3D & DVD, 12/2

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When Sony Pictures Animation's hybrid live-action animated worldwide hit feature film, The Smurfs™ becomes available on the recently announced Blu-ray 3D™, DVD, digital, and a limited edition 3-Disc Holiday Blu-ray + DVD Gift Set which includes the all-new mini-movie The Smurfs: A Christmas Carol on December 2nd, viewers will be treated to a cornucopia of interactive bonus options geared to consumers' rapidly-expanding electronic diversity.

Smurf-O-Vision: Second Screen Experience

First up is a brand new, one-of-a-kind special feature that transforms the movie-watching experience by allowing viewers to explore specially created content synced to their iPad®, iPhone®, or iPod Touch®. This groundbreaking application allows users to interact with The Smurfs™ Blu-ray™ by simply downloading the new Smurf-O-Vision: Second Screen Experience app onto a "second screen" device (an iPad®, iPhone® or iPod Touch®) and syncing it to the movie using easy on-screen instructions. Once connected, Smurfs will appear on their television, as well as their second screen, to sing, dance and do all kinds of Smurf-tastic things. Viewers will engage in fun activities, like popping bubbles and balloons, playing with Azrael, opening Jokey's present, zapping Gargamel, and much more! They can even fill their screen with Smurfs or Smurfberries and take a photo to share with family and friends. The Smurf-O-Vision app will also give viewers access to clips of The Smurfs™ bonus features, including a sneak peek of The Smurfs™: A Christmas Carol short film. Get it free at http://bit.ly/sZ7OOD.

The Smurfs™ Village Game's new Holiday Quest

The all-new Sony Pictures Animation holiday themed mini-movie, The Smurfs™: A Christmas Carol (which is available exclusively on disc with the Holiday Gift Set) is being integrated into the wildly popular Smurfs™ Village app (available for free in the Apple App Store and Android Marketplace). There are a variety of brand-new holiday-themed quests for consumers exclusively timed to the release of The Smurfs™ movie, such as helping Brainy Smurf grow blackberries for holiday Smurfberry Nog and helping the village build a SnowSmurf. Inspired by the mini-movie, the app will also feature Smurfette as the Ghost of Christmas Past, a Santa-dressed Papa Smurf, and Brainy Smurf as the Ghost of Christmas Present. And all of this is set against a special Christmas-themed holiday backdrop of snow-covered mushroom houses full of holiday cheer. On the Apple App Store: http://bit.ly/duoQW6. On the Android Marketplace: http://bit.ly/qgi0WR.

Collect and Share Smurfs with GoldRun

Parents and kids alike can have great fun seeing themselves alongside a virtual Smurf with this all-new app from GoldRun! Simply access the app or download it free from the Apple App Store, open the Smurfs experience, and take a photo to see yourself standing next to all your favorite Smurf characters, sharable on Facebook, Twitter and Tumblr! A new Smurf will appear each week counting down to the release of The Smurfs™ movie on Blu-ray™ + DVD Holiday Gift Set. Check it out here: http://bit.ly/cedb4j.

UltraViolet™

The Smurfs™ will also be among the first titles to offer UltraViolet so owners of the Blu-ray can add The Smurfs™ to their free cloud-based UltraViolet Digital Library, enabling them to instantly stream or download the film! More information about UltraViolet is available at http://bit.ly/cedb4j.


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