GET HARD with Will Ferrell and Kevin Hart Begins Filming

Will Ferrell and Kevin Hart join forces on the feature comedy "Get Hard," which began filming on location in New Orleans Monday, March 17, for director Etan Cohen.

When millionaire hedge fund manager James King (Ferrell) is nailed for fraud and bound for a stretch in San Quentin, the judge gives him 30 days to get his affairs in order. Desperate, he turns to Darnell Lewis (Hart) to prep him for a life behind bars. But despite James' one-percenter assumptions, Darnell is a hard-working small business owner who has never received a parking ticket, let alone been to prison. Together, the two men do whatever it takes for James to 'get hard' and, in the process, discover how wrong they were about a lot of things - including each other.

The film also stars Craig T. Nelson, Alison Brie, and rapper Tip "T.I." Harris.

Cohen marks his feature directorial debut with "Get Hard," following a successful writing career, with credits including "Tropic Thunder."

"Get Hard" is written by Jay Martel & Ian Roberts and Etan Cohen, with a story by Adam McKay and Jay Martel & Ian Roberts. It will be produced by Adam McKay, Will Ferrell, and Chris Henchy, with Kevin Messick and Ravi Mehta serving as executive producers.

The creative filmmaking team includes director of photography Tim Suhrstedt ("Little Miss Sunshine"); production designer Maher Ahmad ("The Hangover Part III"); editor Michael Sale ("We're the Millers"); and costume designer Shay Cunliffe ("The Bourne Legacy").

"Get Hard" is scheduled to open nationwide on Friday, March 27, 2015.

A Warner Bros. Pictures presentation of a Gary Sanchez Production, the film will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

Photo by Walter McBride/Retna Ltd.