GEORGE LUCAS IN LOVE to Release 15th Anniversary Edition, 5/20
levelFILM today announced the re-release of Joe Nussbaum's much celebrated parody short film GEORGE LUCAS IN LOVE on May 20th, which is available on iTunes and select VOD platforms.
May 2014 marks the 15th anniversary of the acclaimed short beginning its journey through Hollywood circles, landing on desks of assistants, making its way to executives and eventually ending up in the hands of Lucas himself. The film went on to a world premiere at the 1999 Toronto International Film Festival, followed by runs at Cannes, US Comedy Arts Festival, Austin Film Festival, Montreal Just For Laughs, and the Los Angeles Independent Film Festival, among others.
In the fall of 1998, four friends and aspiring filmmakers, JOE NUSSBAUM, JOSEPH LEVY, DAN SHERE and TIM DOWLING began discussing making a short film in order to launch their careers. The group went on to make one of the most notable, widely seen and profitable short films in the history of the genre.
The film, which was produced in less than two months with only two days of actual filming, hit Hollywood on the Morning of May 24, 1999, and within several hours, copies of the film started being passed around town. The film gradually worked its way up from assistants to executives, eventually ending up in the VCR's of such moguls as Mike Ovitz, Jeffrey Katzenberg and George Lucas himself, whose copy was personally sent to him by Steven Spielberg. It wasn't long before the press picked up on the story of the film which was trailblazing its way through Hollywood. The film's success was reported in such publications as DAILY VARIETY, HOLLYWOOD REPORTER, NEW YORK TIMES, LOS ANGELES TIMES, PEOPLE MAGAZINE, ENTERTAINMENT WEEKLY and USA TODAY. The story went on to reach publications in nearly every continent of the globe. Television news media also reported about the phenomenon on such outlets as NBC's TODAY SHOW, CNN's SHOWBIZ TODAY, MSNBC's Morning LINE, Fox News channel, CBS, CNNfn and many more.
Several months after its circulation through Hollywood, the film made its official world premiere at the Toronto International Film Festival. The film continued to garner awards and play in over 30 film festivals worldwide including the Cannes Film Festival, U.S. Comedy Arts Festival, Austin Film Festival, Montreal Just For Laughs, American Cinematheque, Deauville Festival of American Cinema and Los Angeles Independent Film Festival.
In September, 1999, the film made its internet debut on MediaTrip.com. Within weeks, the film was reported to be the most viewed short film in internet history, eventually being watched several million times by internet audiences around the world. GEORGE LUCAS IN LOVE is currently taking its position in a permanent exhibit on the history of film on the internet at the prestigious Museum of Television and Radio in New York and Los Angeles.
Approximately six months after its world premiere and internet debut, GEORGE LUCAS IN LOVE was made available for purchase on home video through Amazon.com. Within its first 24 hours of sale, the nine-minute video became the top selling VHS film on Amazon, placing it ahead of "Star Wars Episode 1". GEORGE LUCAS IN LOVE retained its number one position for nearly three months straight, just before the film's release on DVD and broad expansion into traditional brick & mortar retail markets such as Tower Records, Barnes & Noble and Blockbuster. At the same time, the film was being licensed for television, airline and theatrical exhibition around the world in numerous countries and languages.
Even today, with the ongoing release of the film around the world, the audience having seen GEORGE LUCAS IN LOVE continues to steadily grow.