The first-ever THE SIMPSONS store opened today in Taikooli Sanlitun, Beijing it was announced by Jeffrey Godsick, President of 20th Century FOX Consumer Products and Yoyo You, General Manager of Her-Chain. Featuring over 125 specially curated items, the store offers never-before-available apparel, bags, head gear and accessories; each invoking the distinctive style and spirit of The Simpsons.
The Simpsons retail environment showcases the beloved brand with visual highlights throughout the store: The customer immersion begins when they enter through the iconic Bart Simpson silhouette; at the center of the store, shoppers are greeted with a customized art installation celebrating
THE SIMPSONS through sophisticated design; a minimalist color block breakdown of the characters complement each of the dressing rooms; and attention-to-detail execution of lighting elements pops the characters to life further adding to the overall in-store ambiance.
The overall decorative design details the characters' features and layers the store area into distinguished zones. Each section emphasizes a specialty merchandise range that articulates emerging trends and cool elements. Casual and sophisticated are the key styles blending the varied themed essentials of
THE SIMPSONS so consumers can explore and achieve their own personal look.
In regards to the announcement, Jeffrey Godsick, President of 20th Century
FOX Consumer Products stated: "We are delighted with the rapidly growing enthusiasm for
THE SIMPSONS brand across the Asia Pacific region. No matter the customer -- a family, a high-end shopper or a fashionista --
THE SIMPSONS store in Beijing offers that unique consumer engagement with one of the world's most celebrated properties. The development of this one-of-a-kind retail environment has been a true collaborative effort between 20th Century
FOX Consumer Products, Her-Chain and Gracie Films; we look forward to launching future stores for
THE SIMPSONS together."
Reflecting the mid to high range portfolio of merchandise for sale,
THE SIMPSONS store is located within the fashionable Taikoo Sanlitun shopping centre featuring high-end international retailers, art galleries, theatres, restaurants and a boutique hotel.
Yoyo You, General Manager of Her-Chain added: "The Simpsons store will offer a diversified range of smart designed products. The store possesses the fully-owned licensing rights to co-produce all ranges of products. It is targeted to meet the intense and popular demands among consumers and The Simpsons' fans.
THE SIMPSONS store will continue to provide the infinite surprises and fashionable merchandise iconic to the brand."
About
THE SIMPSONS The longest-running scripted show in television history,
THE SIMPSONS exploded into a cultural phenomenon in 1990 and has remained one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Currently airing its record-annihilating 27th season,
THE SIMPSONS has won 32 Emmy Awards, 33 Annie Awards, a 2015 People's Choice Award, was the first animated series to win a Peabody Award, and was nominated for an Academy Award in 2012 for the theatrical short "The Longest Daycare."
THE SIMPSONS Movie was a hit feature film, their mega-attraction
THE SIMPSONS Ride at Universal Studios has received historic expansion updates with the addition of 'Springfield' and the show was honored with a Star on The Hollywood Walk of Fame in 2000. It has been named the "Best Show of the 20th Century" by Time Magazine, and called the "Greatest American Sitcom" by Entertainment Weekly in 2013.
THE SIMPSONS is a Gracie Films Production in association with 20th Century
FOX Television. James L. Brooks, Matt Groening, and Al Jean are the Executive Producers. The Gracie Films Worldwide Brand Division develops and produces the licensed content for the series.
About Twentieth Century
FOX Consumer Products A division of 20th Century
FOX and recognized industry leader, Twentieth Century
FOX Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century
FOX Film Corporation, Twentieth Century
FOX Television and
FOX Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century
FOX Television, the flagship studio leading the industry in supplying award-winning and blockbuster primetime television programming and entertainment content.
About Her-Chain Clothing Her-Chain Clothing is a Multi-brand operations enterprise, with independent retailer brands. It is managing multiple domestic and international brands involved in a number of areas like fashion, sports, lifestyle and leisure. It is a market leader in each major niche of the product, with a strong management team and has powerful capabilities of independent development. Her-Chain has a wealth of experience managing retail channels and sufficient market resources which provide strong support to promote the brand of The Simpsons, an is highly capable of navigating the process of introduction of a full range of products to the Chinese market.
Images courtesy of 20th Century
FOX Consumer Products
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