Seth Rogen Visits Burlington to Thank UVM Fraternity for Raising Money for His Charity

Comedian Seth Rogen attended a special screening of his new film Neighbors at Burlington's Merrill Roxy Cinemas Thursday. He was there to honor the Pi Kappa Alpha fraternity at University of Vermont who raised over $27,000 for his organization, Hilarity for Charity.

Rogen's organization, Hilarity for Charity, raises money to fund Alzheimer's research. UVM's Pi Kappa Alpha came in first place, beating over 270 student organizations and college campuses across the country, in a nation-wide competition.

Rogen got involved in helping this cause after his mother-in-law was diagnosed with Alzheimer's in her early 50s. He told the students, "It was truly devastating, I didn't think it could happen to people who were that young. You think of this as something that could happen to your grandparents, or your great-grandparents, not your parents."

The Alzheimer's Association, Vermont Chapter's executive director Martha Richardson said she was impressed with the fraternity's commitment to the cause. She said, "They really planned and organized this and went about this in a strategic way. We're kind of bad at thinking about college students as being strategic."

Rogen's Hilarity for Charity competition has raised over $128,000 nationally.

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