Broadway Audience Demographics 2012-2013

ggersten
Broadway Legend
joined:5/11/06
Ken Davenport reports on data regarding the audiences for Broadway shows. Interesting data points about age of audiences, frequency of attendance and online purchasing.
Data Data Data
yankeefan7
Broadway Legend
joined:4/14/12
The stats that really struck me was that the audience is 68% female and the average age of someone attending a Brodway show was over 42 yrs old. As a guy, it is sad to see that so few men enjoy theatre in comparison to women. The age statistic is probably partly due to the cost of theatre. Even discounted tickets may be expensive for the twenty somethings and not everybody has time to do "Rush" tickets. I wonder how much higher the age statistic wound have been if not for Disney type shows like "Lion King" and "Cinderella".

Updated On: 1/18/14 at 03:11 PM
BroadwayNYC2
Featured Actor
joined:6/16/13
I would love to see stats for each individual show. Could be interesting to see what skews oldest/youngest and male/female.
yankeefan7
Broadway Legend
joined:4/14/12
"I would love to see stats for each individual show. Could be interesting to see what skews oldest/youngest and male/female"

Agree that would be interesting, wonder if results would surprise us
promisespromises2
Broadway Star
joined:5/23/13
These demographics always surprise me until I remember to look around the theatre. And then I realize I literally see middle-aged women.