Once breaks $1 million this week
Once breaks $1 million this week
willep
Broadway Legend Joined: 9/20/08
#1Once breaks $1 million this week
Posted: 6/24/12 at 9:44pm
Adrian Bryan-Brown ?@Bubbles2828
Once in a Million! @OnceMusical joins Million Dollar Club on Broadway grossing $1,008,136 this week.
After Eight
Broadway Legend Joined: 6/5/09
#2Once breaks $1 million this week
Posted: 6/24/12 at 9:56pm
Sure, when you raise ticket prices.
"Great for them!"
Yes, by all means. Let's cheer them on for raking in more dough at the public's expense. Go, team!
#3Once breaks $1 million this week
Posted: 6/24/12 at 10:02pmWell apparently it was sold out enough to warrant SRO, as my friend stood last night.
#4Once breaks $1 million this week
Posted: 6/24/12 at 10:02pmOnly you would post something like that.
"I think lying to children is really important, it sets them off on the right track" -Sherie Rene Scott-
chewy5000
Broadway Legend Joined: 12/1/09
#6Once breaks $1 million this week
Posted: 6/24/12 at 10:14pmWell they are trying to make money while they can. It's economics. People need to get over it.
willep
Broadway Legend Joined: 9/20/08
#7Once breaks $1 million this week
Posted: 6/24/12 at 10:22pmCause they are really the only show to boost prices after winning a bunch of Tonys... Do I like it? No. But it's pretty much the norm.
#8Once breaks $1 million this week
Posted: 6/24/12 at 10:26pmI mean. It's more than just raising the prices. It's impressive when people will buy them at the price.
"You can't overrate Bernadette Peters. She is such a genius. There's a moment in "Too Many Mornings" and Bernadette doing 'I wore green the last time' - It's a voice that is just already given up - it is so sorrowful. Tragic. You can see from that moment the show is going to be headed into such dark territory and it hinges on this tiny throwaway moment of the voice." - Ben Brantley (2022)
"Bernadette's whole, stunning performance [as Rose in Gypsy] galvanized the actors capable of letting loose with her. Bernadette's Rose did take its rightful place, but too late, and unseen by too many who should have seen it" Arthur Laurents (2009)
"Sondheim's own favorite star performances? [Bernadette] Peters in ''Sunday in the Park,'' Lansbury in ''Sweeney Todd'' and ''obviously, Ethel was thrilling in 'Gypsy.'' Nytimes, 2000
After Eight
Broadway Legend Joined: 6/5/09
#9Once breaks $1 million this week
Posted: 6/24/12 at 10:32pm
"Do I like it? No"
Then why did you start this thread?
To protest, or to raise your voice in cheer?
#10Once breaks $1 million this week
Posted: 6/24/12 at 10:34pmPersonally, I'd rather them raise prices now to help recoup quicker in hopes of it running longer. I was there last night and there were a few random black chairs in the isles people were sitting in.
#11Once breaks $1 million this week
Posted: 6/24/12 at 10:40pmGood for them! May they have many, many more.
#12Once breaks $1 million this week
Posted: 6/24/12 at 10:42pmcongrats and very happy for this show!! I see them bringing in $1 million a week throughout the summer.
A Chorus Line revival played its final Broadway performance on August 17, 2008. The tour played its final performance on August 21, 2011. A new non-equity tour started in October 2012 played its final performance on March 23, 2013. Another non-equity tour launched on January 20, 2018. The tour ended its US run in Kansas City and then toured throughout Japan August & September 2018.
willep
Broadway Legend Joined: 9/20/08
#13Once breaks $1 million this week
Posted: 6/24/12 at 10:49pmWow, really not in the mood for an After Eight discussion tonight. So I'm just going to be happy for this show that I love. Congrats, Once, here's to a long and healthy run.
#14Once breaks $1 million this week
Posted: 6/24/12 at 10:51pm
That still nearly $200,000 less than their maximum possible gross so i think they will likly be lowering their prices back to the $130 come fall and or offering a dicount
Great gross though and congrats to Once and Newsies for not being on TKTS at all this week, but that also means Newsies still outgrossed Once despite its tickets costing less and having a maximum gross $100,000 less than Once.
Jonwo
Broadway Legend Joined: 3/16/06
#15Once breaks $1 million this week
Posted: 6/24/12 at 11:00pm
Disney's premium priced tickets for their shows are $199, I doubt either Once or Newsies would be able to charge the $477 Book of Mormon charges for premium tickets although I've noticed while the grosses are still high, they don't seem to selling as many premium tickets.
#16Once breaks $1 million this week
Posted: 6/24/12 at 11:01pmHow will lowering their prices help them get their maximum possible gross?
"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."
#17Once breaks $1 million this week
Posted: 6/24/12 at 11:04pm
not that it will help increase their maximum grosses, but that there won't be the demand at that price aka econ 101 as price increases law of Diminishing Returns also increases (There are exceptions but Once is no blockbuster)
#18Once breaks $1 million this week
Posted: 6/24/12 at 11:10pm
They are a for-profit production. Their goal isn't to get the public to see theatre, like say, the PUBLIC theater.
We can talk all about the merits of government-supported, public theatre, which is much more common in the UK and other countries and I happen to think it's phenomenal, but this is not a "public" show.
The show does offer rush for EVERY performance and SRO so it's not like it's impossible to get an affordable ticket if you're really dedicated to it. The ability to raise ticket prices and make profit are the reasons we have private theatre. If the government won't be sponsoring the arts (and it seems like that's becoming even less common,) we have few alternatives other than to accept and enjoy private theatre.
Scratch and claw for every day you're worth!
Make them drag you screaming from life, keep dreaming
You'll live forever here on earth.
#19Once breaks $1 million this week
Posted: 6/24/12 at 11:13pm
BDN - you're confusing "econ 101" concepts.
Total revenue versus change in price is related to elasticity of demand.
The law is also diminishing MARGINAL returns. There is no such law that states as you increase price you decrease profit or no one would ever increase prices. The law instead states that each price increase results in a smaller jump in revenue. That's why there is often a finite price or "tipping point" in which increasing price can actually decrease profit.
Scratch and claw for every day you're worth!
Make them drag you screaming from life, keep dreaming
You'll live forever here on earth.
#20Once breaks $1 million this week
Posted: 6/24/12 at 11:20pm
si sorry got my macro/micro confuse but same conceptish since we all know bway prices are approaching that tipping point
#21Once breaks $1 million this week
Posted: 6/24/12 at 11:25pm
^I think it depends on the show. Once, as much as I love it, may need to do some serious price reevaluation by the end of the summer. However, I understand their big price increases over the summer to really milk the "I wanna see whatever won best musical and I don't care what it's about or how much it costs" Broadway snobs who live in the suburbs and think they're theatre experts because they go to one show a year.
Scratch and claw for every day you're worth!
Make them drag you screaming from life, keep dreaming
You'll live forever here on earth.
Updated On: 6/24/12 at 11:25 PM
dramamama611
Broadway Legend Joined: 12/4/07
#22Once breaks $1 million this week
Posted: 6/24/12 at 11:38pm
"The only show to raise prices" THIS YEAR. They were, after all the biggest winner of the night.
And so WHAT if they lower prices again in the fall? If they can get it now, good for them.
If we're not having fun, then why are we doing it?
These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.
willep
Broadway Legend Joined: 9/20/08
#23Once breaks $1 million this week
Posted: 6/24/12 at 11:41pm
dramamama, if you are referring to my comment, I know, I was being sarcastic 
dramamama611
Broadway Legend Joined: 12/4/07
#24Once breaks $1 million this week
Posted: 6/24/12 at 11:51pm
We should have to post sarcasm in a different color so we can see it, since we can't always hear it!
But actually, I was refering to all the holier-than-thou crap. Like they don't have the right to raise their prices. (And BDN's need to try to prove that Newsies is so much more "noble" a show)
If we're not having fun, then why are we doing it?
These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.
