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Key Brand Entertainment acquires BroadwayBox.com
Posted by PastorErnst 2013-01-16 11:13:30


Key Brand Entertainment acquires BroadwayBox.com
Posted by everythingtaboo 2013-01-16 11:25:35


Hope we all enjoyed the discounts and (relatively) easy to use Broadwaybox.com services while it lasted...

Key Brand Entertainment acquires BroadwayBox.com
Posted by jv92 2013-01-16 11:26:25


Not cool. Anyone wanna buy it back? Please?

Key Brand Entertainment acquires BroadwayBox.com
Posted by Bettyboy72 2013-01-16 16:25:20


Oh Christ! I hate Broadway.com. Ugh......

Key Brand Entertainment acquires BroadwayBox.com
Posted by Kelly2 2013-01-16 16:37:24


Yet another example of how Broadway is going to make itself irrelevant by making tickets accessible only to the 1%. Honestly, how are young kids and students going to get interested in theatre if their parents are middle-class or working-class and can't shell out 150$ a person for a show? I know, I know, most shows offer rush or lotto as a subsidized ticket option, but to me the idea that the only kind of ticketing that should be available to lower income theatre fans is subject to sitting in line for 6 hours or hoping your name gets picked out of a bucket is a little demeaning.

And yes, I know, "market value" is whatever someone is willing to pay for a ticket, and any tickets selling for less are basically welfare/charity, but it really does bother me nonetheless.

Key Brand Entertainment acquires BroadwayBox.com
Posted by PalJoey 2013-01-16 16:37:27


Broadway.com charges a fee of about 33 percent over the face value per ticket.

For “The Lion King,” for example, Broadway.com adds $37 in fees to the $115 full-price tickets.


Thirty-seven dollars!?!

Hmmm...sounds like a great opportunity for BroadwayWorld to aggregate the discounts the way BroadwayBox has been doing--and undercut Broadway.com on those outrageous fees.

Key Brand Entertainment acquires BroadwayBox.com
Posted by WiCkEDrOcKS 2013-01-16 18:05:25


Hmmm...sounds like a great opportunity for BroadwayWorld to aggregate the discounts the way BroadwayBox has been doing--and undercut Broadway.com on those outrageous fees.

Yes, yes, yes, yes, yes, and yes.

Key Brand Entertainment acquires BroadwayBox.com
Posted by dramamama611 2013-01-16 19:43:35


Well, since B'way box (for the most part) simply provides codes and links, I can't understand what Key would want with them. I'm sure they must receive a bit of money for this service -- but how much can it be?


And I'm not sure b'way itself is responsible for this -- but it sure does suck if it no longer exists as we know it. Will they become a "service" now and require a joining fee to get the codes? Argh.

Key Brand Entertainment acquires BroadwayBox.com
Posted by tking001 2013-01-16 21:00:41


Im confused
What exactly does this mean?
And how does it effect us theatre goers?
Thanks for clearing it up

Key Brand Entertainment acquires BroadwayBox.com
Posted by dramamama611 2013-01-16 21:12:05


There is no way to know, Tom. The news isn't even "official" yet.

Key Brand Entertainment acquires BroadwayBox.com
Posted by sabrelady 2013-01-17 03:38:08


there is always Playbill Club and even (ok ok, ) Theatremania

Key Brand Entertainment acquires BroadwayBox.com
Posted by everythingtaboo 2013-01-20 18:24:20


I happened to run into the broadwaybox.com owners today, and while they couldn't say much about the deal, they said to keep using it because nothing is going to change. Keep fingers crossed that's indeed the case!

Key Brand Entertainment acquires BroadwayBox.com
Posted by nytix.com 2013-07-11 16:55:36


When anyone says "nothing changes" that usually means "everything changes". nytix.com is still supplying the full list of aggregate discounts, most at no charge. See the link below.

Key Brand Entertainment acquires BroadwayBox.com
Posted by FishermanBob 2013-07-11 17:16:12


As sabrelady mentioned, Playbill Club is still a decent source as is New York Times Ticketwatch. Typically they duplicate each other but occasionally one has something the other doesn't.

Key Brand Entertainment acquires BroadwayBox.com
Posted by sophie72 2013-07-11 17:41:22


Now we just cross our fingers and hope for the best. I was given a gift certificate 2 years to broadway world (group of friends went in on the gift) and I was appalled by the fees! The certificate was quite sizable and I still ended up paying out of pocket for 2 tix to Godspell. Yikes!

Key Brand Entertainment acquires BroadwayBox.com
Posted by dramamama611 2013-07-11 19:24:15


You mean Broadway.com -- which has nothing to do with Broadway World OR Broadwaybox.

Yes, Broadway.com is a broker. Ridiculous fees.

Key Brand Entertainment acquires BroadwayBox.com
Posted by Matt Rogers 2013-07-11 19:51:57


For whatever it is worth, I've noticed far fewer discount codes on broadwaybox lately. Playbill and Theatremania have had codes that broadwaybox has not had. Maybe this is why?

Key Brand Entertainment acquires BroadwayBox.com
Posted by sophie72 2013-07-11 19:55:21


Definitely meant broadway.com, my mistake (typing too quickly). Outrageous fees.....

Key Brand Entertainment acquires BroadwayBox.com
Posted by Luv2goToShows 2013-07-12 09:06:57


Matt, fewer discounts are not unusual this time of the year, so it is probably just a coincidence.

Off Topic, sort of:

One thing I have noticed, a lot new shows have been waiting longer before issuing discounts though. Both online and sending mailers out.

Key Brand Entertainment acquires BroadwayBox.com
Posted by whatever2 2013-07-12 12:07:23


> When anyone says "nothing changes" that usually means "everything changes".

Especially when the anyone is about to get a big wad of cash stuffed into their pocket.

I guarantee you there are confidentiality, no negative publicity, and good faith cooperation clauses in both the Letter of Intent and Purchase Agreements. Mazel tov to the sellers, but they're not a reliable source of information.

Also -- and I've seen this a lot -- sellers sometimes are able to negotiate no material changes clauses into Purchase Agreements (i.e., the buyer can't make material changes in personnel and/or operations for some period of time). Once the clause expires (usually a year or two, never more than three), the changes come hard and fast.

For the theater geeks who inhabit this board, that site will become useless.