Photo Coverage: Inside the New Brooklyn Barneys

By: Nov. 28, 2013
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

Back in July, Barneys announced that they were retiring the Co-op name. Co-op was known for its more casual mix of premium denim and contemporary brands for men and women. The Co-op concept was first introduced in 1986 as a lower-priced option for younger consumers. It has since existed as freestanding stores and on the seventh and eighth floors of Barneys New York's Madison Avenue flagship. "Lower prices was the intention when the Co-op began 27 years ago," Mark Lee, Barneys chief executive officer said. "The Co-op offered the spirit of Barneys style at a lower price before contemporary and secondary collections existed. With everything we're doing, it's more about the edit now. It's about how we curate these small specialty stores."

Since July, the Chelseas store has closed, the Upper West Side shop under went a makeover and discontinued men's, and now the Brooklyn store has been converted.

The Atlantic Avenue store looks similar the remodeled UWS store's aesthetic and ongoing Madison Avenue flagship renovations. It is bright, white, and mirrored with handbags front and center of the store. High-end designers, previously only available at the Manhattan stores, have been added as well, including Chloé, Manolo Blahnik, Proenza Schouler, Stella McCartney, Marni, and Alaïa. The beauty offerings have also been given a boost and the menswear, unlike the Upper West Side, is still very much there.

Photo Coverage: Inside the New Brooklyn Barneys

Photo Coverage: Inside the New Brooklyn Barneys

Photo Coverage: Inside the New Brooklyn Barneys

Photo Coverage: Inside the New Brooklyn Barneys

Photo Coverage: Inside the New Brooklyn Barneys


Vote Sponsor


Videos