Missoni Debuts New Website and E-store

Missoni has unveiled a new website and e-store. The new site, operated by Yoox Group, allows users to shop women's, men's, children's and beachwear collections and also gies access to exclusive videos and other media content.

"Nowadays it's fundamental to have an online store, available 24 hours a day all over the world," said Missoni creative director Angela Missoni. "In addition, I think that e-commerce should be integrated into the company's Web site, in order to be not just a sales tool but also an instrument to communicate the brand's fashion, style and philosophy."

The e-store is available in six languages - Italian, English, Japanese, German and Russian - and sells to 94 countries across Europe, the U.S. and Asia.