MOSCOT Launches Its 2013 Sun Collection

MOSCOT, a New York City institution renowned worldwide for its iconic eyewear The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections launched its 2013 MOSCOT Sun Collection comprised of three sets of intimately paired styles that complement each other in fit, size, and color, namely: THE BEAUMONT and The VICTORIA, The CARRINGTON and The DUCHESS, and The SHEPARD and The TANNER.

An amalgamation of decades and materials, the 2013 MOSCOT Sun Collection borrows signature features from the most iconic styles of the 1960s - 1980s, including oversized frames, rich, new colors, and exposed metal armatures layered between acetate. The new Sun Collection ships with brand new, oversized, soft cases designed specially to hold these bold new styles, along with MOSCOT branded sunscreen* for extra fun protection this summer.

The 2013 MOSCOT Sun Collection launches with a quirky and surreal new campaign featuring MOSCOT friends and family adrift in the rough, riotous seas...aka...The East River...aka, a pool in Long Island. The campaign was conceptualized and photographed by MOSCOT Co-President, Wendy Simmons, and Art Director, Louie Lepore.

Presenting the 2013 MOSCOT Sun Collection:

The BEAUMONT - The oversized BEAUMONT, with its sophisticated beveled detail, looks commanding and stately on men, and strong and sexy on women...just like a good Cuban cigar, but with UV protection. Exposed metal armature layered between acetate, with brushed metal end pieces, and acetate temples. Available in Black, Bordeaux, and Brown Fade with Gradient Grey Gradient Lenses. Price = $275.

The CARRINGTON - Perfectly round is hard to find. So are four-leaf clovers, Waldo, and a good man. We've made this one easy for you. The perfect-ly round CARRINGTON is available now...no searching required. Exposed metal armature layered between acetate, with brushed metal end pieces, and acetate temples. Available in Black, Brown Fade, and Khaki with Grey Gradient Lenses. Price = $275.

The DUCHESS - The DUCHESS is so pitch perfectly shaped, and elegantly rendered, you'll probably feel compelled to curtsy or bow before it. But please don't...DUTCH is from Brooklyn. That is all. Exposed metal armature layered between acetate, with brushed metal end pieces, and acetate temples. Black, Brown Fade, and Khaki with Grey Gradient Lenses. Price = $275.

The SHEPARD - With its elegantly executed, continuous metal top bar, and sporty shape, The SHEPARD is fancy casual defined. Or casual fancy defined. We're not picky...The SHEPARD is fansual. Acetate eyewire with prominent metal brow bar across frame front, and metal temples. Available in Black, and Brown with Grey Gradient Lenses. Price = $275.

The TANNER - Based on vintage motorcycle goggles, The TANNER has the streamlined, aerodynamic build of a Ducati (or BMW, if you ask Harvey), coupled with the muscle of a Hog, making it the perfect sidekick for wherever the road takes you. Acetate eyewire with attached metal brow bar, a double-bar bridge, and metal temples. Available in Black, and Brown Fade in Grey Gradient Lenses. Price = $275.

The VICTORIA - This Sophia Loren-inspired, butterfly-shaped, glamor goddess is so effortlessly chic and stylish, it's the perfect beach accouterment whether you're sunbathing on Baie de la Garoupe in Cap d'Antibes, or chilling at the Water Taxi Beach in Queens. Exposed metal armature layered between acetate, with brushed metal end pieces, and acetate temples. Available in Black, Bordeaux, and Brown Fade in Grey Gradient Lenses. Price = $275.

All MOSCOT eyewear is handmade using the highest quality materials, real hardware, and hinges that are riveted through the temple and frame fronts to ensure the sturdiest construction possible. Every MOSCOT frame is available as ophthalmic eyewear or sunglasses, with or without a prescription, and is customizable in a variety of frame and lens color combinations and sizes. With nearly 100 years of eyewear expertise, MOSCOT carefully inspects every frame for quality control in our very own labs, housed within our New York City shops, before dispensing eyewear to you.

The new MOSCOT Sun styles are available now in MOSCOT shops and online at moscot.com, and in specialty retail and optical shops worldwide. For more information on new and existing styles from all MOSCOT Collections, and for a complete list of shops selling MOSCOT eyewear, please visit moscot.com.

* While supplies last

ABOUT MOSCOT
MOSCOT is a New York City institution renowned worldwide for its iconic eyewear The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections. MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical shop.

ABOUT MOSCOT SUN
The seasonal MOSCOT Sun Collection, known for its bold, eclectic designs, circa the 1960s - 1990s, departs from the family archives but still adheres to the core creative values that make each frame distinctively MOSCOT. Whether oversized and dramatic, or sleek and modern, MOSCOT Sun is always playful, glamorous, and daring. The Collection features CR-39 lenses for 100% UVA and UVB sun coverage. Who says protection can't be fun?