H&M's Cos Brand Definitely Coming to America

Daniel Kulle, President of H&M, confirmed with WWD that their more sophisticated sister store, Cos, is "for sure" crossing the pond to the U.S. Currently Cos stores are only in Europe, as is the recently launched, higher-end & Other Stories.

"Everything is in the works and the plans," Kull said. "& Other Stories has the potential with other H&M brands to come to America. It looks very interesting for fashion-conscious females and is right-on [in terms of trend]. That's a brand we can take over to America. We can also take Cos, which has 70 or 80 stores. Cos for sure will be in America. We're looking for an opportunity to open Cos. We also have other, smaller brands, such as Cheap Monday. That's the recipe for growth."

Stay tuned for more updates. I for one would be thrilled for both Cos and & Other Stories to open here!