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EVITA's 'Don't Cry For Me Argentina' Tissues

EVITA's 'Don't Cry For Me Argentina' TissuesWith perhaps the wittiest and most memorable promotional tool thought up in the world of theatre publicity this year, the national tour of EVITA has introduced an image advertising faux tissue packets emblazoned with the show's iconic logo along with a reference to the Andrew Lloyd Webber & Tim Rice mega-musical's biggest song, "Don't Cry For Me Argentina".

The colorful tissue packs display the words, "Don't cry for me..." along with a listing of the show's official website and multiple iterations of the logo.

Unfortunately, these are merely a mock-up and the tissue packs themselves don't actually exist - yet!

Starring Josh Young and Caroline Bowman, the cast of EVITA also includes Sean MacLaughlin as Juan Peron, Desi Oakley as the alternate for Eva and Christopher Johnstone as Magaldi.

The 2013 national tour of EVITA is directed by Michael Grandage, based on his West End and Broadway revival productions, featuring choreography by Rob Ashford.

The official description of EVITA is as follows: "Eva Perón used her beauty and charisma to rise meteorically from the slums of Argentina to the presidential mansion as First Lady. She won international acclaim and adoration from her own people as a champion of the poor, while glamour, power and greed made her the world's first major political celebrity."

More information on the national tour of EVITA is available at the official site here.

View the EVITA "Don't Cry For Me" tissues below.

EVITA's 'Don't Cry For Me Argentina' TissuesPhoto Credit: Facebook

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Pat Cerasaro Pat Cerasaro is BroadwayWorld's Chief Interviewer and Senior Editor, contributing exclusive columns including InDepth InterViews, Sound Off, Flash Fridays as well as additional special features and extensive news coverage. His work for the site has appeared in The New York Times, US Weekly, The Biography Channel, NBC and more.