Bulgari Begins Holiday Serpenti Installation

Starting Sunday night, Nov. 24, Bulgari will light up Fifth Avenue for the second year in a row with a majestic installation: a luminous serpent of 200 feet wrapping around its flagship store at the corner of 57 th Street. The Italian maison's iconic symbol of haute jewelry has inspired a remarkable Christmas decoration and Year-of-the-Snake celebration with striking visual impact. The significant structure is in the shape of the famous Serpenti diamond necklace: its surface is composed of more than 52 iridescent scales, each one more than three feet tall and illuminated with thousands of LED lights.

This year's serpent will feature a surprising new element which is sure to add to the holiday cheer. The installation, which requires four days to install, begins tonight and ends on Sunday.