Wallace Roberts

This morning, the Philadelphia Live Arts Festival and Philly Fringe marked the beginning of a new era: The 17-year-old contemporary arts organization has officially changed its name to FringeArts. The new name, announced in conjunction with breaking ground on a versatile permanent home on Philadelphia's burgeoning waterfront, reflects the organization's mission to bring the world's newest and most cutting-edge cultural experiences to the City of Brotherly Love.