Eric L. Gold

According to The New York Times, the unique musical is getting a second chance at Atlanta's True Colors Theater Company, co-founded by 'Holler' director Kenny Leon in 2002.

Broadway's HOLLER IF YA HEAR ME, the new musical inspired by the lyrics of Tupac Shakur, will close on Sunday, July 20 at the Palace Theatre. As of that date, the musical will have played 38 regular performances and 17 preview performances. HOLLER IF YA HEAR ME began previews June 2 and opened June 19.

Broadway's Holler If Ya Hear Me opened to mixed reviews last month, but lead producer Eric L. Gold won't let that affect the show's open-ended run at the Palace Theatre. He recently told Variety that he hopes to raise another $5 million to keep the new musical open until ticket sales improve. When asked how long the show will remain, Gold told Variety: 'It's week to week right now. It can't tell you if it'll be two weeks or two months. It's an expensive game, and I'm the guy carrying the load financially. I made a rookie mistake by underestimating how much capital was necessary, but I'm tenacious.'

Saul Williams and Saycon Sengbloh from the cast of Broadway's HOLLER IF YA HEAR ME, the new musical inspired by the lyrics of Tupac Shakur, perform on Fox 5's 'Good Day New York' today, July 9 in the 9am hour.

The cast of Broadway's Holler If Ya Hear Me, the new musical inspired by the lyrics of Tupac Shakur, will perform on ABC's 'Good Morning America' today, July 8 in the 8am hour.

Broadway's Holler If Ya Hear Me, the new musical inspired by the lyrics of Tupac Shakur, has donated tickets to performances on July 4th and 5th to the USO of Metropolitan New York. These tickets will be given to members of the military from bases in the New York area in recognition of their generous service to the community and the work they do all year long.

The cast of Broadway's HOLLER IF YA HEAR ME, the new musical inspired by the lyrics of Tupac Shakur, will perform on ABC's 'Good Morning America' this Tuesday, July 8 in the 8am hour.

Broadway's Holler If Ya Hear Me, the new musical inspired by the lyrics of Tupac Shakur, has donated tickets to performances on July 4th and 5th to the USO of Metropolitan New York. These tickets will be given to members of the military from bases in the New York area in recognition of their generous service to the community and the work they do all year long.

Tune in to see HOLLER IF YA HEAR ME, the new musical inspired by the lyrics of Tupac Shakur, on TV.

Tune in to see HOLLER IF YA HEAR ME, the new musical inspired by the lyrics of Tupac Shakur, on TV: Fox5 News interviews HOLLER cast members Christopher Jackson and Tonya Pinkins tonight, Thursday, June 26 at 5pm. 'NYC Arts' will feature a segment on HOLLER tonight, Thursday, June 26 at 8pm on WNET-TV, Channel 13. CBS2 News' Dana Tyler interviews HOLLER cast member Saul Williams this Sunday, June 29 at 8am. MSNBC's 'Morning Joe' will feature a live interview with Saul Williams this Monday, June 30 in the 7am hour.

HOLLER IF YA HEAR ME, written by Todd Kreidler and directed by Kenny Leon, is now in previews and will open on Thursday, June 19. Holler If Ya Hear Me, the world inside Tupac Shakur's music and lyrics, blazes to life in a non-biographical story about friendship, family, revenge, change and hope. Inner city lives struggle for peace against the daily challenges they face in this entertaining and original musical. Through the poetry of one of the 20th century's most influential and culturally prominent voices, we are given a window into realities of the streets still relevant today. BroadwayWorld brings you a sneak peek of the cast in action below!

Saul Williams, the star of the new musical HOLLER IF YA HEAR ME, recently talked with the BBC World Service Radio's 'Newshour' about bringing the words of Tupac Shakur to Broadway. Click here to listen.

Broadway and Hip-Hop will merge with the arrival of the new musical HOLLER IF YA HEAR ME, and in celebration, The National Museum of Hip-Hop (NMoH) will curate a Hip-Hop exhibition at the Palace Theater (1564 Broadway at 47th Street), home of HOLLER IF YA HEAR ME. The exhibition will invite patrons to learn about the history of Hip-Hop through one-of-a-kind artifacts and memorabilia, interact with "Dreams Walls" by inscribing it with their dreams, and view a dynamic mural featuring the 4 Elements of Hip-Hop: DJing, Emceeing. B-Boying and Graffiti. HOLLER IF YA HEAR ME ticketholders can view the exhibition at no additional cost one hour prior to each performance. The exhibition begins on Monday, June 2 at 7pm, one hour before the musical's first preview performance at 8pm, and will continue throughout the run of the production.

HOLLER IF YA HEAR ME, the new Broadway musical inspired by the lyrics of Tupac Shakur, is offering $43 tickets to the performance on Monday, June 16 at 8pm in celebration of the late Tupac Shakur's 43rd birthday. Tickets are available through Ticketmaster at www.Ticketmaster.com, by phone at 877-250-2929 or in person beginning May 12 at the Palace Theatre, 1564 Broadway (at 47th Street). The $43 price includes the facility fee; services fees may apply; tickets are subject to availability.

The Palace Theatre box office opens this Monday, May 12 at 10:00 am for tickets to HOLLER IF YA HEAR ME, the new Broadway musical inspired by the lyrics of Tupac Shakur. The Palace Theatre is located at 1564 Broadway (at 47th Street).

Tune in to see Saul Williams, the star of Holler If Ya Hear Me, the new Broadway musical inspired by the lyrics of Tupac Shakur, on 'The Colbert Report' on Thursday, May 1 on Comedy Central at 11:30pm (check local listings for times outside the NY area).

HOLLER IF YA HEAR ME, the new Broadway musical inspired by the lyrics of Tupac Shakur, will now begin previews on Monday, June 2 rather than the previously announced date of May 29, in order to allow for a longer tech schedule in the theatre. The official opening remains unchanged on Thursday, June 19 at the Palace Theatre (1564 Broadway at 47th Street).

Rehearsals for HOLLER IF YA HEAR ME, the new Broadway musical inspired by the lyrics of Tupac Shakur begin today, Monday, April 21. Written by Todd Kreidler and directed by Kenny Leon, HOLLER IF YA HEAR ME will begin performances on May 29, 2014 and open June 19, 2014 at the Palace Theatre (1564 Broadway at 47th Street).

Award-winning slam poet, actor, singer, musician Saul Williams (Slam), Christopher Jackson (After Midnight), Saycon Sengbloh (Motown The Musical, Fela!), Ben Thompson(Matilda), John Earl Jelks (Radio Golf - Tony nomination), Joshua Boone (Brownsville Song [b side for Tray] at Actors Theatre of Louisville), Dyllon Burnside ('Prison Break') and Tony Award winner Tonya Pinkins (Jelly's Last Jam, Caroline or Change, Play On!) will star in HOLLER IF YA HEAR ME, the new Broadway musical inspired by the lyrics of Tupac Shakur. Written by Todd Kreidler and directed by Kenny Leon, HOLLER IF YA HEAR ME will begin performances on May 29, 2014 and open June 19, 2014 at the Palace Theatre (1564 Broadway at 47th Street).