ELVIS LIVES Tour Commences In 2011

Continuing the celebration of the King of Rock 'n' Roll's 75th birthday in 2010, On Stage Touring and Troika Entertainment, in partnership with Elvis Presley Enterprises, Inc., today announced the plans for the first-ever North American ELVIS LIVES Ultimate Elvis Tribute Artists Event. The planned 20-week coast-to-coast tour will kick off in September 2011 and continue through the spring of 2012. The tour is designed to be a special added attraction to the over 100 Broadway-style series held in major, secondary and tertiary American metropolitan markets, as well as the numerous performing arts centers and theaters that host high-quality live music presentations.

Elvis Lives responds to the demand from venues and fans eager to see a continuation of the successful 26-city regional tour held earlier this year. Upgraded for adaptation as a key touring attraction for regional Broadway series presenters and their patrons, Elvis Lives is a live concert celebration of one of the greatest musical performers who ever lived. It's a once-in-a-lifetime opportunity to be there live, with the music of the man who revolutionized music forever - Elvis Presley. The tour will feature four of the world's greatest Elvis tribute artists paying homage to the king during various stages of his career, an Ann-Margret tribute artist, live band and back-up singers and dancers.

The featured performers are tribute artists who were previously selected as finalists at preliminary competitions for the Ultimate Elvis Tribute Artist contest produced annually by Elvis Presley Enterprises, Inc. and held throughout Australia, Canada, England, Japan, Norway and the United States. As finalists of these preliminary round events, they won the opportunity to compete in the Ultimate Elvis Tribute Artist Competition, held during Elvis Week in Memphis and each finished in the top ten of all contestants.

"The partnership between On Stage Touring, Troika Entertainment and Elvis Presley Enterprises provides the only authentic touring showcase of Elvis tribute artists for fans who want to experience the music and live performance charisma of one of the most popular recording artists in history," said Brian Brigner, chief operating officer of On Stage.
"It's been exciting to see The Ultimate Elvis Tribute Artist Contest spotlight some of the most talented Elvis tribute artists in the world," said Scott Williams, vice president of marketing for Elvis Presley Enterprises. "This tour will give even more Elvis fans throughout North America an opportunity to see these talented entertainers. We are eager to bring our abundance of co-marketing resources to bear for this tour as it reaches both old and new fans of Elvis as we support this important touring event."

"We are honored to be selected to work with On Stage and Elvis Presley Enterprises to bring our expertise in adapting and touring Broadway style productions," said Nicholas Howey, founder and CEO of Troika Entertainment.

For booking information contact Tracey McFarland, The Booking Group, 914-738-1886. TMcFarland@thebookinggroup.com
About On Stage Entertainment

On Stage Touring is a subsidiary of On Stage Entertainment, owners and operators of Legends in Concert. Celebrating its 25th year, Legends in Concert is a live musical celebration featuring the world's greatest celebrity tribute artists. Widely recognized in the entertainment industry as the original celebrity tribute show, Legends in Concert has not only performed throughout the United States, but the show has traveled to 15 countries on five continents, entertaining more than 20 million fans. On Stage Entertainment operates numerous fixed-based, touring, limited-term and private engagements of Legends in Concert throughout the world. In addition to Las Vegas, Legends is presented year-round in numerous cities including Myrtle Beach, S.C.; Branson, Mo.; on the high seas aboard Norwegian EPIC; and seasonally at such locations as Foxwoods Resort Casino (Mashantucket), CT. For more information on Legends in Concert or On Stage Entertainment, visit www.legendsinconcert.com.

About Troika Entertainment
Troika is in its third decade of producing shows of all types and sizes throughout North America and the world: touring, sit-down, casino and leisure markets. International venues include Russia, Brazil, Germany, Austria, Switzerland, Korea and Japan. Troika is most recently involved in Hong Kong, Taiwan and Mainland China with productions of THE SOUND OF MUSIC, 42ND STREET and CHICAGO as well as touring CATS through Central and South America with stops in Colombia, Panama, Mexico, Venezuala and Costa Rica. Current and upcoming productions include CATS, Fiddler on the Roof, Legally Blonde the Musical, and the World Premiere production of Come Fly Away the Twyla Tharp conceived and directed original production (Broadway and National Tour). Located in Maryland in the Washington D.C. area, Troika is outside the New York mainstream. The company prides itself on thinking outside the apple, delivering a top quality product using cost-effective production methods.
About Elvis Presley Enterprises, Inc.
Elvis Presley Enterprises, Inc. (EPE) is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.elvis.com. EPE is a subsidiary of CKX, Inc. (www.ckx.com), a publicly traded company listed on the NASDAQ Global Market® under the ticker symbol CKXE.

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