Desert Companion Publishes Monthly in 2011
By: Gabrielle Sierra
At the start of the New Year, Nevada Public Radio's award-winning city-regional magazine Desert CompanionTM will expand from six to 12 issues annually. The publication will continue to spark dialogue and engage readers through its coverage of topics ranging from people and politics to fashion and food.
"Las Vegas deserves to have a great city-regional magazine, and we are up to that challenge," said Flo Rogers, president and general manager of Nevada Public Radio. "In 2009, The Combined circulation for Desert Companion was 205,000 with 2 percent online readers. In 2010, that number rose to 323,300 with 7.2 percent online readers. That is a strong endorsement that we are connecting with readers who appreciate great writing (including humor), lavish photography and lifestyle articles. Desert Companion also serves the needs of regional advertisers who want to reach residents in a high quality print environment supported by the unique broadcast and online marketing that Nevada Public Radio can offer through its public media outlets."The publication was first introduced in 2003 as the Nevada Public Radio Cultural Guide delivered to members. In 2007, the name of the publication changed to Desert Companion and expanded its content beyond a cultural activities guide. In 2008, the publication began publishing quarterly, and in late 2009 it went bi-monthly. The editor of Desert Companion is Andrew Kiraly, art director is Chris Smith and advertising/corporate support manager is Christine Kiely.Nevada Public Radio, a not-for-profit organization, is the state's premier non-commercial broadcaster of National Public Radio programming and includes News 88.9 KNPR, broadcasting national and regional news and discussion; Classical 89.7 KCNV, a network of rural translator and repeater signals: KTPH, Tonopah (91.7); KLNR, Panaca (91.7); KWPR, Lund/Ely (88.7) and KSGU, St. George (90.3), plus a statewide radio reading service for the visually impaired.
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