Marketing and Events Manager - Theatre Aspen

Theatre Aspen is a professional theatre in Colorado that currently presents 3 mainstage productions each season, featuring a professional apprentice program, a robust year-round education program for students ages 5-18, and we are rapidly expanding our programming imprint. We are seeking a Marketing Manager dedicated to fostering public awareness of and cultivating support and enthusiasm for Theatre Aspen’s mission.



The marketing manager is an integral member of our highly collaborative team, designing and implementing the Theatre's overall marketing, visibility and promotion initiatives. The marketing manager will be knowledgeable about the mission, vision and accomplishments of the company.



Responsibilities

• Assist in developing and executing comprehensive marketing and communication strategies to reinforce the Theatre's identity and brand, ensuring that marketing materials across all departments are consistent, and promoting the image of the Theatre to the public and across the industry.

• Create digital marketing strategies; manage Theatre Aspen’s website and website project development, and online presence; generate content for Theatre Aspen’s social media platforms by writing posts, taking photos, and collecting materials.

• Work with external design consultancy to create all marketing materials, playbills, print and digital graphics; oversee branding strategy and implementation.

• Work closely with the senior leadership to research, solicit and create opportunities for advertising, trade, sponsors, partnerships and in-kind donations. Negotiate trade and media relationships.

• Survey audiences and create analytic demographic reports; develop initiatives to capitalize on current trends and expand upon community outreach opportunities.

• In collaboration with the Associate Artistic Director, prioritize public relations opportunities; gather information, write and release press releases; design and schedule eblasts.

• Act as TA Ambassador by attending city-wide events to promote TA within the community (i.e.: grant meetings, community engagement meetings, Farmers Market, 4th of July Parade etc.)

• Maintain TA presence on community calendars by adding and updating event and performance information.

• Schedule all media coverage of TA productions, including but not limited to: radio, television, newspaper, and magazine interviews; archival video recordings and photo calls; track TA advertisements and media coverage in local publications.

• Coordinate outside rentals of the Hurst Theatre, including creating agreements and marketing.

• Provide production, marketing and logistic support at all major events, including Opening Night Celebrations, Theatre Aspen’s Summer Splash and annual winter Gala.

• Oversee box office; coordinate training of Service Associates, create ticket reports, and serve as the off-season box office manager.

 

Qualifications

The successful candidate will have 3-5 years’ experience in marketing, development, arts administration or event production, exhibit a high capacity for interpersonal relations, and have excellent verbal and written communication skills. Additionally:

• Knowledge of performing arts; able to speak and write persuasively about the value and importance of the arts, arts access, outreach, and the programs of Theatre Aspen.

• Innovative, able to create new ideas and strategies for revenue and brand promotion; able to coordinate and communicate those ideas to ensure optimum results.

• Demonstrated ability to effectively plan, implement and manage at both strategic and operational levels.

• Exceptional interpersonal skills; able to work cooperatively with a diverse constituency to foster an environment of respect and civility.

• Proficiency with Office 365; basic graphic design and social media skills; basic typography, layout and photo/video editing skills.

• Able and willing to perform administrative work to ensure the effective and efficient operation of Theatre Aspen.

• Able and willing to regularly attend evening and weekend performances and special events; to work nights, weekends and holidays, as necessary. This is a full-time position; candidate must be prepared to reside in the Aspen area.



Competitive salary commensurate with experience. Interested applicants should send a resume and a cover letter with salary expectations to anna@theatreaspen.org with a subject line labeled as "Marketing and Events Manager - Theatre Aspen."