VH1 Announces New Series VH1 BEAUTY BAR

On the heels of VH1's industry leading ten consecutive quarters of YoY ratings growth (P18-49) - the best streak across broadcast and cable - comes "VH1 Beauty Bar" premiering Wednesday, February 28 at 10PM ET/PT.

The series will serve as a companion to VH1's hit franchise "Black Ink Crew" also airing Wednesday nights.

From Truly Original, "VH1 Beauty Bar" follows an eclectic group of hairstylists and makeup artists from the Inwood, Manhattan hotspot HOUSE OF DOLLS BY HENRY. Frequented by New York's elite, the full-service salon is known to locals as the go-to glam pregame spot with can't-miss makeovers and uptown flavor. "VH1 Beauty Bar" centers on a group of dynamic stylists working in tight quarters filled with extraordinary talent and even bigger personalities. This season, the group will be forced to confront their differences in order to move forward and belong to something bigger than themselves. With everything on the line, will ego prevent them from catering to their devoted clientele and will the pressure to succeed prevent their success in the beauty industry? Tune in on Wednesday, February 28 at 10PM ET/PT to see it all unfold.

The "VH1 Beauty Bar" cast includes:

Thalia is the center of attention who commands the beauty scene with her looks and makeup expertise. Using his own face as a canvas, Kevin is known for his flamboyant makeover magic that has significantly grown his social media following and clientele. Master colorist Vee is a former bottle girl who hopes to one day own a salon. Notik is THE RESIDENT barber who constantly draws in new clients to stay ahead of the game. New to the salon are hairstylists Princess, who is determined to prove herself as a top "weave-ologist," and her best friend Rell, the shop's loctician (dreadlock specialist). Owner Henry runs a tight ship as he manages the salon and day-to-day operations alongside his business partner Tess.

Be part of our glam squad by liking VH1's Beauty Bar on Facebook. Stay up-to-date on the show on Twitter and Instagram by following @VH1 and use #VH1BeautyBar to join the conversation.

"VH1 Beauty Bar" is produced by Truly Original with Steven Weinstock, Glenda Hersh, Lauren Eskelin, Stephen Mintz, Michael Meinecke, Rahel Tennione and, for Crybaby Media, Danny Passman serving as executive producers. Nina L. Diaz, Lily Neumeyer, Liz Fine, and Daniel Blau Rogge are executive producers for VH1.

About Truly Original:

Truly Original creates a broad range of scripted and unscripted programming for television and digital platforms. Run by Emmy award-winning producers Glenda Hersh and Steven Weinstock, who serve as Truly Original's co-presidents and CEOs, the company is a subsidiary of Endemol Shine North America. Truly Original's hit series include VH1 Beauty Bar for VH1; BET's ManCave for BET; INK MASTER and INK MASTER: ANGELS for Paramount Network; The Real Housewives of Atlanta, The Real Housewives of Potomac, Don't Be Tardy, Shahs of Sunset, Summer House, Xscape Still Kickin' It and STRIPPED for Bravo; VANITY FAIR CONFIDENTIAL for ID; SWAMP PEOPLE for History; COMIC BOOK MEN for AMC; HACK MY LIFE for tru TV; The Horn for Red BULL TV, and many others. Truly Original is headquartered in New York City.

About VH1:

VH1 is the dominant pop culture brand for adults 18-49. VH1 is a unit of Viacom Inc. (NASDAQ: VIAB, VIA)