usa network will screen the world premiere of the new psychological thriller MR. ROBOT at the SXSW Film Festival on Tuesday, March 17 at 1:00pm at the Vimeo Theater, followed by a Q&A and panel discussion featuring the cast and executive producer Sam Esmail ("Comet"). The series, which stars Rami Malek and Christian Slater, was selected as one of five shows for the festival's prestigious "Episodics" screening category, now in its second year.
In partnership with SXSW, the network will create custom beacon alerts rewarding consumers with free food and drinks, courtesy of "Mr. Robot." Through Tuesday, March 17, festival-goers will be able to opt in to the official SXSW beacon network to receive push notifications alerting them to visit participating venues; giving attendees a sense that Mr. Robot is watching their activity and helping them "hack" SXSW. Locations include: Stephen F's Bar & Terrace, Hideout Coffeehouse, Vimeo Theater and participating SouthBites food trucks. Throughout the festival, USA is delplying brand ambassadors dressed as "hackers," wearing all black and Mr. Robot style hoodies. During the activation, they will hand out "White" and "Black" cards to the crowds. The white cards will guide attendees to open the SXSW app to receive push notifications from Mr. Robot. White cards also serve as a platform for social amplification, as selfies taken with a Mr. Robot "operative" and #MrRobot, earn participants a black card. Black cards are $10 vouchers redeemable at participating SouthBites food trucks, the Intercontinental Terrance Bar & the Hideout Cafe.Videos