Talkers ELLEN and BETHENNY Deliver Strong Debuts
By: Caryn Robbins Sep. 10, 2013
Ellen and Bethenny both delivered strong time period growth with W25-54 in their respective premieres yesterday, please see below. Individual market ratings are attached:
ELLEN· Matched her highest HH debut ever (3.1 rating in 12/13) · #1 Talk Show among HH for the day · Up +83% in share from her Women 25-54 lead-in · 15-20% improvement over the May '13 time period rating among HH and W25-54
|
ELLEN |
|
|
|
|
|
Overnight Market Weighted Average |
||||
|
Monday, 9/9/13 |
||||
|
Households |
Women 25-54 |
|||
|
Rtg |
Shr |
Rtg |
Shr |
|
|
ELLEN |
3.1 |
8 |
1.8 |
11 |
|
Lead-In |
1.9 |
5 |
1.0 |
6 |
|
% Dif vs LI |
63% |
60% |
80% |
83% |
|
Sep 12 TP |
2.2 |
6 |
1.2 |
7 |
|
% Dif vs Sep 12 |
41% |
33% |
50% |
57% |
|
May 13 TP |
2.7 |
8 |
1.5 |
9 |
|
% Dif vs May 13 |
15% |
0% |
20% |
22% |
Source: WRAP Overnights
_ _ _ _ _ _ _ _ _ _ _ _
BETHENNY
· Up +20% in rating and +1 share point over her lead-in program among W25-54
· Up +20% in rating and +1 share point over the Sep '12 time period among W25-54
|
BETHENNY |
|
|
|
|
|
Overnight Market Weighted Average |
||||
|
Monday, 9/9/13 |
||||
|
Households |
Women 25-54 |
|||
|
Rtg |
Shr |
Rtg |
Shr |
|
|
BETHENNY |
0.9 |
3 |
0.6 |
4 |
|
Lead-In |
1.0 |
4 |
0.5 |
3 |
|
% Dif vs LI |
-10% |
-25% |
20% |
33% |
|
Sep 12 TP |
1.0 |
3 |
0.5 |
3 |
|
% Dif vs Sep 12 |
-10% |
0% |
20% |
33% |
|
May 13 TP |
1.0 |
3 |
0.5 |
4 |
|
% Dif vs May 13 |
-10% |
0% |
20% |
0% |
Videos