TNT Ranks as Basic Cable's #1 Network in Primetime for the Week
With the continued success of the NBA Playoffs, TNT once again swept the competition last week, rating as basic cable's #1 network in Primetime among total viewers, adult 18-34, adults 18-49 and adults 25-54. TNT also scored first-place rankings in total day delivery of adults 25-54.
The 2014 NBA Playoffs on TNT are delivering an average of 4.2 million total viewers through 33 game telecasts, a +14% increase compared to an average of 3.7 million total viewers through the same period last year. The corresponding 2.7 U.S. HH rating for the NBA Playoffs to date this year has climbed +8% over an average 2.5 HH rating in 2013. Additionally, the NBA Playoffs on TNT have won the night 15 times amongst the coveted men 18-34 and men 18-49 demos and 11 times in total viewers so far this year. TNT has also televised eight of the Top 10 most-viewed NBA Playoff games on cable in 2014, including the all of the Top 4.
For the week of May 5, the NBA Playoffs on TNT delivered seven of cable's Top 10 most-watched programs. The playoffs propelled TNT to win the night in Primetime among total viewers, men 18-34 and men 18-49 all four nights the network televised live game coverage last week.