THE VIEW Draws 3.1 Million Total Viewers During February Sweep
By: Tyler Peterson Mar. 05, 2015
ABC's "The View" delivered 3.105 million Total Viewers, 666,000 Women 25-54 and 478,000 Women 18-49 during the 2015 February Sweep, based on Most Current Data from Nielsen Media Research. "The View" beat CBS' "The Talk" during the sweep in Total Viewers (+122,000), Women 25-54 (+4,000) and Women 18-49 (+22,000).
For the 2nd sweep in a row, "The View" improved on the previous sweep in Total Viewers (+1% - 3.105 million vs. 3.060 million for November 2014) for its most-watched sweep since the 2014 May sweep.Week of February 23, 2015:
ABC's "The View" averaged 3.141 million Total Viewers, 675,000 Women 25-54 and 475,000 Women 18-49 during the week of February 23, 2015, based on Live +Same Day Data from Nielsen Media Research. "The View" was up over the prior week in Total Viewers (3.141 million vs. 3.129 million for w/o 2/16/15) for the 6th consecutive week to draw its most-watched week since November (wince w/o 11/24/14) and 2nd-largest overall this season.
"The View" led CBS' "The Talk" with increasing margins week to week (vs. w/o 2/16/15) in Total Viewers (+20% - +140,000 vs. 117,000) and Women 25-54 (+41% - 24,000 vs. +17,000), while also beating the CBS program in Women 18-49 (+46,000).
Season to date, "The View" is leading CBS' "The Talk" in all key demos: Total Viewers (+218,000), Women 25-54 (+29,000) and Women 18-49 (+41,000).
February 2015 Sweep:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 3,105,000 666,000/1.1 478,000/0.7
CBS "THE TALK" 2,983,000 662,000/1.1 456,000/0.7
Week of February 23, 2015:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 3,141,000 675,000/1.1 475,000/0.7
CBS "THE TALK" 3,001,000 651,000/1.1 429,000/0.7
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 2/23/15, 2/16/15 and 2/24/14. Most Current: 2014-2015 Season (9/22/14 - 3/1/15) and 2013-2014 Season (9/23/13 - 3/2/14). Most Current: February 2015 Sweep (1/29-2/25/15), February 2014 Sweep (1/30-2/26/14) and February 2014 Sweep (10/30-11/26/14). Sweep periods (February, February, May and July). NOTE: Due to the digital transition, the 2009 February sweep was 3/5 - 4/1/09. Averages based on regular telecasts. Averages based on regular telecasts.
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