THE DESCENDANTS Drives Disney to New Yearly High

Delivering over 1-year ratings highs, Disney Channel won Primetime, ranking as cable TV's #1 network in Total Viewers (2.3 million) and TV's #1 network across major youth demographics -- Kids 2-11 (1.1 million/2.9 rating), Kids 6-11 (927,000/3.9 rating) and Tweens 9-14 (821,000/3.4 rating) -- powered by the premiere and encore telecasts of the original movie "Descendants."

• This week was Disney Channel's most watched week in over 18 months in Total Viewers and Tweens 9-14 and in 13 months in Kids 6-11 - since weeks of 12/30/13, 1/13/14 and 6/23/14, respectively.

In Total Day, Disney Channel also won the week among target kid and tween demographics for the 9th week in a row, ranking #1 in Kids 2-11 (753,000/1.9 rating), Kids 6-11 (592,000/2.5 rating) and Tweens 9-14 (568,000/2.4 rating) and was the #1 cable TV network for the 4th-straight week in Total Viewers (1.6 million).

• Disney Channel surpassed Nickelodeon by record margins in Total Viewers (+30% - 1.552 million vs. 1.194 million, tied week of 6/22/15) and Tweens 9-14 (+162% - 568,000 vs. 217,000), was ahead by double digits for the 22nd-consecutive week in Kids 6-11 (+74% - 592,000 vs. 340,000) and for the 7th week running in Kids 2-11 (+22% - 753,000 vs. 618,000).

• Overall, Disney Channel has been TV's #1 Total Day network for 219-consecutive weeks in Tweens (4+ years) and for the 73-straight weeks in Kids 6-11 (218 out of 219 weeks overall) - since weeks of 6/13/11 and 3/24/14, respectively.

For its premiere, Disney's "Descendants" (Fri., 8:00 p.m. ET/PT) ranked as the week's #1 cable TV telecast in Total Viewers (6.6 million - #3 scripted telecast across all TV), the #1 scripted cable TV telecast in Adults 18-49 (1.8 million/1.4 rating) and the #1 telecast across all cable TV in two years in Kids 2-11 (3.0 million/7.6 rating) and Tweens 9-14 (2.3 million/9.5 rating). Since February 2013, Disney Channel has delivered the Top 14 cable TV telecasts in Kids 6-11 and the Top 9 cable TV telecasts in Kids 2-11.

• In its first encore telecast, "Descendants" (Sat., 11:00 a.m. ET/PT) was the #1 cable TV telecast of the day in Total Viewers (2.9 million) and TV's #1 telecast among Kids 2-11 (1.5 million/3.7 rating), Kids 6-11 (1.2 million/5.1 rating) and Tweens 9-14 (1.0 million/4.2 rating).

• In its second encore telecast, "Descendants" (Sun., 8:00 p.m. ET/PT) was Sunday's #1 scripted cable TV telecast in Total Viewers (3.3 million) and TV's #1 telecast among Kids 2-11 (1.5 million/3.9 rating), Kids 6-11 (1.3 million/5.6 rating) and Tweens 9-14 (1.2 million/4.8 rating).