TEEN BEACH MOVIE, 'SOFIA' Propel Disney Channel to Summer Win

For Summer 2013, powered by the premiere of "Teen Beach Movie" and top series rankings across major youth demos, Disney Channel ranked as TV's #1 network in Total Day for the 8th consecutive summer in Tweens 9-14 (655,000/2.8 rating), the 5th consecutive summer in Kids 6-11 (762,000/3.2 rating) and 2nd consecutive summer in Kids 2-11 (1.06 million/2.7 rating), and was the #1 cable TV network for the 2nd summer in a row in Total Viewers (1.90 million).

Disney Channel towered over Nickelodeon by double digits for the 5th straight summer in Tweens 9-14 (+81% - 655,000 vs. 362,000 - largest advantage ever) and 2nd in Kids 6-11 (+41% - 762,000 vs. 542,000), and led by a solid 8% in Kids 2-11 (1.06 million vs. 984,000).

In Prime Disney Channel was TV's #1 network for the 14th consecutive summer in Tweens (910,000/3.8 rating) and 11th straight in Kids 2-11 (1.45 million/3.7 rating) and Kids 6-11 (1.10 million/4.7 rating).

The premiere of original movie "Teen Beach Movie" was the #1 cable TV telecast in Total Viewers (13.53 million) and #1 TV telecast across Kids 2-11 (7.94 million/20.0 rating), Kids 6-11 (6.37 million/27.0 rating) and Tweens 9-14 (5.11 million/21.5 rating).

"Teen Beach Movie" became the #2 cable TV movie of all time in Total Viewers, behind only "High School Musical 2" (18.64 million) - still the #1 scripted telecast in cable TV history - and the #2 cable TV telecast ever in Kids 2-11, Kids 6-11 and Tweens.

The sneak peek of upcoming original comedy series "Liv and Maddie" ranked as the summer's #2 TV telecast in Kids 2-11 (3.56 million/9.0 rating), Kids 6-11 (3.00 million/12.7 rating) and Tweens 9-14 (2.70 million/11.3 rating).

Disney Channel's Disney Junior block set summer highs in Total Viewers (1.71 million - tied Summer '12) and Girls 2-5 (263,000/3.4 rating), and was its 2nd-most-watched summer in Kids 2-5 (477,000/3.0 rating) and Women 18-49 (314,000/0.5 rating).

"Sofia the First" ranked as the #1 TV series in Kids 2-5 (688,000/4.3 rating) and Girls 2-5 (426,000/5.4 rating) and the #1 preschool cable TV series in Total Viewers (2.21 million) and Women 18-49 (388,000/0.6 rating), marking the block's 2nd summer in a row with the #1 TV/cable TV series with preschoolers 2-5.

Disney Junior out-delivered Nickelodeon head to head with preschool programming across the board: by 32% in Total Viewers (1.94 million vs. 1.47 million), by 31% in Kids 2-5 (618,000 vs. 473,000), by 43% in Girls 2-5 (345,000 vs. 242,000), by 19% in Boys 2-5 (273,000 vs. 230,000) and by 6% in Women 18-49 (371,000 vs. 349,000).

The 24-hour Disney Junior Channel ranked as the summer's #1 preschool-dedicated TV network in Total Viewers (401,000), Kids 2-5 (202,000/1.3 rating), Girls 2-5 (92,000/1.2 rating), Boys 2-5 (110,000/1.3 rating) and Women 18-49 (80,000/0.1 rating).

Impressively, Disney Junior Channel grew its audience each month throughout the summer, with August '13 standing as the network's most-watched month on record in Total Viewers (441,000), Kids 2-5 (222,000/1.4 rating), Girls 2-5 (102,000/1.3 rating), Boys 2-5 (120,000/1.5 rating) and Women 18-49 (88,000/0.1 rating).

Furthermore, Disney Junior Channel has ranked as TV's #1 preschool network for 21 straight weeks in Kids 2-5 and Boys 2-5 - each week since becoming publicly reported on April 1, 2013 - and for the 20th time in the previous 21 weeks in Total Viewers.

Disney Junior Channel topped Nick Jr. across all target demos: Total Viewers (+13% - 401,000 vs. 354,000), Kids 2-5 (+17% - 202,000 vs. 172,000), Girls 2-5 (+3% - 92,000 vs. 89,000) and Boys 2-5 (+33% - 110,000 vs. 83,000) and Women 18-49 (+13% - 80,000 vs. 71,000), despite being in 15.4 million fewer homes.

Disney Junior Channel towered over Sprout by triple digits across the board: Total Viewers (+146% - 401,000 vs. 163,000), Kids 2-5 (+181% - 202,000 vs. 72,000), Girls 2-5 (+114% - 92,000 vs. 43,000), Boys 2-5 (+279% - 110,000 vs. 29,000) and Women 18-49 (+129% - 80,000 vs. 35,000).

Source: NTI, U.S. ratings, most current; Summer 13: 5/27/11-8/25/13. Total Day ranks include ties based on rating. Kids 6-11/Tween 9-14 program ranks based on trackage level data, minimum 4 telecasts. Preschool series ranks based on program data.

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