SUNDAY NIGHT FOOTBALL Leads NBC to Nightlong Lead in Prelim Demo Results

By: Oct. 10, 2016
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Regarding this morning's Nielsens, note that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to change for live news and sports coverage. In these preliminary results, NBC ranks #1 for the night among ABC, CBS, NBC and FOX in adults, men and women 18-49, as well as adults 18-34 and adults 25-54 in the fast-affiliate ratings.

In time zone-adjusted metered-market results, competing head-to-head with Presidential Town Hall Debate, NBC Sports coverage of the "Sunday Night Football" game featuring the New York Giants at the Green Bay Packers, averaged a 10.2 rating, 15 share from 8:30-11:30 p.m. ET (not including digital data).

The metered-market rating peaked at a 12.1/19 from 8:30-9 p.m. ET, before the debate began) and also surged to an 11.0/18 from 11-11:30 p.m.

Top markets for Giants-Packers on NBC: Milwaukee 43.7/58; Minneapolis 16.9/26; New Orleans 16.9/23; Richmond 13.9/19; Albuquerque 13.2/19; Portland 12.6/19; Las Vegas 12.4/19; Sacramento 12.4/20; Denver 12.3/19; New York 12.2/18.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



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