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NBC's TONIGHT SHOW,LATE NIGHT Dominate Timeslots

By: Aug. 08, 2013

NBC's "The Tonight Show with Jay Leno" and "Late Night with Jimmy Fallon" have delivered commanding margins of victory versus their broadcast time-period competition for the week of July 29-Aug. 2 in adults 18-49, total viewers and other key measures.

For the week, Leno topped "Late Show with David Letterman" by a 36% margin in 18-49 viewers (1.0 million vs. 746,000) and by 24% in total viewers (3.5 million vs. 2.8 million), while beating "Jimmy Kimmel Live" by 48% in 18-49 viewers (1.0 million vs. 688,000) and 73% in total viewers (3.5 million vs. 2.0 million).

At 12:35 a.m. ET, Fallon generated his largest overall audience in six weeks (1.751 million, biggest since the week of June 17-21) and second-biggest 18-49 audience in six weeks (636,000, best since July 15-19 and before that since June 17-21). At 1:35 a.m. ET, "Last Call with Carson Daly" delivered its biggest 18-49 audience (376,000) since that week of June 17-21.

Note: CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" were in rebroadcast on Friday.

For the week, Fallon delivered more viewers 18-34 (261,000) than Letterman (218,000) and Kimmel (247,000), despite those shows starting an hour earlier when viewership levels are significantly higher. Fallon also out-delivered both those 11:35 shows last week in men 18-34 and men 18-49.

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 37 weeks in a row and topped "Kimmel" for 27 of their 30 head-to-head weeks. In total viewers, Leno has out-delivered "Late Show" for 41 weeks in a row and "Kimmel" for 30 of 30 weeks.

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 42 of the last 43 weeks and prevailed in total viewers for 39 of the last 41 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 30 of 30 weeks in viewers 18-49 and 25 of the last 27 weeks in total viewers.

Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of July 29-Aug. 2. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")


ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.6/3 *
ABC "Kimmel," 0.5/2 *

12:35-1:05 a.m. ET
ABC "Nightline," 0.3/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.5 million viewers
CBS "Late Show," 2.8 million viewers *

ABC "Kimmel," 2.0 million viewers *

12:35-1:05 a.m. ET
ABC "Nightline," 1.3 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.3 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers*

* Friday's "Late Show" and "Kimmel" were encores, while "Last Call" was in rebroadcast throughout the week..

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.7/3
ABC "Kimmel," 0.7/3**

12:35-1:05 a.m. ET
ABC "Nightline," 0.4/2**

12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 3.0 million viewers
ABC "Kimmel," 2.5 million viewers**

12:35-1:05 a.m. ET
ABC "Nightline," 1.6 million viewers**

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF JULY 29-AUG. 2

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.5
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.4

TBS, 11 p.m.-midnight, "Conan," 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0
Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.3 million viewers
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.0 million viewers

TBS, 11 p.m.-midnight, "Conan," 0.8 million viewers

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.3 million viewers


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