NBC's TONIGHT SHOW Defeats All Late-Night Competition in Key Demo
By: Caryn Robbins Oct. 23, 2014
"The Tonight Show Starring Jimmy Fallon" has won the late-night ratings week of Oct. 13-17 with wins on all five nights versus the time period's ABC and CBS competition in both adults 18-49 and total viewers.
Fallon's 1.06 rating for the week dominated the timeslot competition, generating an +86% advantage over ABC's "Jimmy Kimmel Live" (0.57) and a +100% margin over CBS's "Late Show with David Letterman" (0.53). In total viewers, Fallon's average 3.577 million persons gives him advantages of +35% over "Late Show" (2.656 million) and +44% over "Kimmel" (2.482 million). At 12:35 a.m. ET, "Late Night with Seth Meyers" outdelivered CBS's "Late Late Show with Craig Ferguson" by a margin of +42% in adults 18-49, with a 0.51 rating versus Ferguson's 0.36. Meyers also prevailed versus ABC's "Nightline" in their head-to-head half-hour from 12:30-1 a.m. in every key demographic - adults, men and women 18-34, 18-49 and 25-54. Fallon, Meyers and "Last Call with Carson Daly" all grew week to week in adults 18-49, with Fallon up +6% versus the prior week (to a 1.06 from a 1.00), Meyers up +4% (0.51 vs. 0.49) and Daly up +3% (0.30 vs. 0.29). Note that CBS's Thursday shows were delayed by an NFL overrun and are excluded from these averages. Friday's "Kimmel," "Late Night" and "Last Call" were encores.(According to in-home viewing figures from Nielsen Media Research for the week of Oct. 13-17. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.") ADULTS 18-49 11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 1.06 rating, 5 share
CBS "Late Show," 0.53/3 *
ABC "Kimmel," 0.57/3 * 12:35-1:05 a.m. ET
ABC "Nightline," 0.37/2 12:35-1:35 a.m. ET
NBC "Late Night," 0.51/3 *
CBS "Late Late Show," 0.36/2 * 1:35-2:05 a.m. ET
NBC "Last Call," 0.30/3 * TOTAL VIEWERS 11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.577 million viewers
CBS "Late Show," 2.656 million viewers *
ABC "Kimmel," 2.482 million viewers * 12:35-1:05 a.m. ET
ABC "Nightline," 1.490 million viewers 12:35-1:35 a.m. ET
NBC "Late Night," 1.513 million viewers *
CBS "Late Late Show," 1.420 million viewers * 1:35-2:05 a.m. ET
NBC "Last Call," 0.843 million viewers *
NBC "Tonight," 1.16 rating, 6 share
CBS "Late Show," 0.56/3
ABC "Kimmel," 0.64/3 12:35-1:05 a.m. ET
ABC "Nightline," 0.40/2 12:35-1:35 a.m. ET
NBC "Late Night," 0.51/3
CBS "Late Late Show," 0.39/3 1:35-2:05 a.m. ET
NBC "Last Call," 0.31/3 TOTAL VIEWERS 11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 4.002 million viewers
CBS "Late Show," 2.746 million viewers
ABC "Kimmel," 2.639 million viewers 12:35-1:05 a.m. ET
ABC "Nightline," 1.603 million viewers 12:35-1:35 a.m. ET
NBC "Late Night," 1.573 million viewers
CBS "Late Late Show," 1.438 million viewers 1:35-2:05 a.m. ET
NBC "Last Call," 0.869 million viewers SELECTED CABLE RESULTS, WEEK OCT. 13-17 NATIONAL ADULT 18-49 RATING Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.58
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.47 TBS, 11 p.m.-midnight, "Conan," 0.35 ** Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.84
Adult Swim, 12:30-1:30 a.m. ET, 0.59 Each adult 18-49 rating point equals 1.27 million viewers. TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 1.287 million
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.031 million TBS, 11 p.m.-midnight, "Conan," 0.764 million ** Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.821 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.305 million viewers
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