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NBC's TODAY Wins 26 Straight Months; Narrows Viewer Gap with GMA

TODAY was the number-one morning show topping ABC's "Good Morning America" in the key demo A25-54 for the Nielsen-rated month of October, marking 26 straight months in the top spot. TODAY also won the key demo for the week of October 23, its 96th straight week in first place (winning 112 of the last 113 weeks), and its best streak in more than five years. TODAY delivered its best A25-54 advantage over GMA and CBS in four weeks. Compared to the same week last year, TODAY closed the total viewer gap versus GMA by 6%.

Additionally for the week, MEGYN KELLY TODAY at 9 a.m. posted its best total viewer delivery since premiere week, and grew its week-to-week average by 10%. The show also increased by 11% in the key demo versus last week. TODAY with Kathie Lee and Hoda at 10 a.m. grew 9% across the board in total viewers, A25-54, and A18-49 versus the prior week.

TODAY HIGHLIGHTS:

OCTOBER 2017

TODAY has now won its 26th consecutive month in A25-54 (and 27th of the last 28 months)

  • TODAY averaged 1.483 million A25-54 viewers, +94,000 (+7%) higher than GMA and +544,000 (+58%) more than CBS This Morning

TODAY has been #1 among A18-49 viewers for 31 consecutive months

  • TODAY averaged 1.114 million A18-49 viewers, leading GMA by +156,000 (+16%) and CBS by +440,000 (+65%)

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