NBC's TIMELESS Maintains 100% Week-to-Week in 18-49 Demo
By: Caryn Robbins Jan. 24, 2017
NBC's TIMELESS (0.9/3 in 18-49, 3.4 million viewers overall from 10-11 p.m. ET) maintains 100% week to week in 18-49 (0.9 vs. 0.9) and 99.8% in total viewers (3.447 million vs. 3.453 million). Ranks #2 or tied for #2 in the time period among ABC, CBS and NBC in adults 18-49, adults 25-54, total viewers and all key adult-male demos. Will substantially grow with the addition of DVR and VOD viewership:
Last week's "Timeless" grew a best-yet +89% in 18-49 (0.88 to 1.66) and more than +2.5 million viewers overall (3.5 million to 6.0 million) going from L+SD to L+3 Nielsens.The +89% increase in 18-49 was last week's biggest L+3 lift of the night on the Big 4 networks. In L+7, "Timeless" has increased by +80% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.28 to a 2.30) and +3.6 million viewers overall (5.4 million to 9.0 million). With those big L+7 gains, "Timeless" ranks as Monday's #1 drama on the Big 4 this season in 18-49. "The Celebrity Apprentice" (1.0/3 in 18-49, 3.8 million viewers overall from 8-10 p.m. ET): Maintained its 1.0 rating through all four half-hours of its two-hour telecast. Will add significant viewership via time-shifting and VOD - last week's "Celebrity Apprentice" grew by +19% in 18-49 (1.19 to 1.42) and +628,000 viewers overall (4.3 million to 5.0 million) going from "live plus same day" Nielsens to L+3.
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