NBC's THURSDAY NIGHT FOOTBALL Dominates the Night in Key Demos
By: Caryn Robbins Dec. 02, 2016
The THURSDAY NIGHT FOOTBALL game featuring the Dallas Cowboys at the Minnesota Vikings, carried on NBC and the NFL Network, averaged a combined 14.1 rating, 23 share in households from 8:30-11:30 p.m. ET in the 56 markets metered by Nielsen Media Research (not including digital data). NBC dominated the night in both metered-market households and adults 18-49 in the 25 markets with Local People Meters.
It's the best "Thursday Night Football" game this season on any network in metered-market households (excludes the Thursday Sept. 8 "NFL Kickoff" game). The 14.1 is up +52% from NBC's "Thursday Night Football" debut on Nov. 17 (9.3/16 for Saints-Panthers). Top markets for Cowboys-Vikings on NBC / NFLN: Dallas 37.3/57; Minneapolis 36.8/58; San Antonio 26.5/43; Austin 23.7/39; Albuquerque 22.6/34; Richmond 22.0/32; Norfolk 20.1/32; New Orleans 19.8/28; Houston 19.2/29; and Memphis 17.9/26.NOTE: Results are based on "live plus same day" data from Nielsen Media Research unless otherwise indicated.
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