NBC's THIS IS US is No. 1 or the Night; Wins Its Hour by 92/%

By: Feb. 08, 2017
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NBC wins its sixth straight Tuesday in adults 18-49 and also leads in most other key demographics, paced by the #1 show of the night in every key demo, "This Is Us." "This Is Us" (2.5/9 in 18-49, 9.5 million viewers overall from 9-10 p.m. PT): Ranks as the #1 show of the night in every key demographic - adults, men and women 18-34, 18-49 and 25-54. Is close to rounding up to a 2.6 in adults 18-49 (currently reporting a 2.54 in these prelim fast-affiliate ratings). Remains dominant in the slot, delivering a +92% margin of victory over #2 "Bull" in 18-49 (2.5 vs. 1.3). It's the 12th straight "Us" original to rank as the #1 entertainment show of the night in 18-49 on the Big 4.

Will add substantial viewership via time-shifting and VOD: So far this season, "This Is Us" is growing by +77% in 18-49 rating (from a 2.64 to a 4.67) and +5.2 million viewers overall (9.6 million to 14.8 million) going from L+SD to L+7. The +2.03 lift in 18-49 is the highest for any broadcast series.The previous four "This Is Us" originals have established new series records in L+7 18-49 rating (4.9 on Dec. 6, 5.0 on Jan. 10, 5.1 on Jan. 17 and 5.2 on Jan. 24).Upscale: "Us" is generating a strong upscale audience, indexing at a 143 among adults 18-49 in $100K+ homes.

"Chicago Fire" (1.5/6 in 18-49, 6.8 million viewers overall from 10-11 p.m. ET): Wins the slot by a +50% margin among ABC, CBS and NBC (1.5 vs. 1.0 for CBS's "NCIS: New Orleans").
It's the 41st consecutive "Fire" original to win the 10 p.m. timeslot in 18-49 versus regular ABC-CBS competition, dating back to February 2015. Will add substantial viewership via time-shifting and VOD - so far this season, "Chicago Fire" has grown by +61% in 18-49 rating (from a 1.62 to a 2.61) and more than +3.6 million viewers overall (7.2 million to 10.9 million) going from L+SD to L+7.

"The Wall" (1.4/5 in 18-49, 6.0 million viewers overall from 8-9 p.m. ET):
Is close to rounding up to a 1.5 (currently reporting a 1.44 in these prelim fast-affiliate ratings). Is currently running within 0.1 of last week in 18-49 (1.4 vs. a 1.5 at 9 p.m. on Jan. 31) and retaining 99.6% in total viewers (6.037 million vs. 6.064 million). Grows substantially from half-hour to half-hour in every key measure: Gains +23% from half-hour to half-hour in adult 18-49 rating (1.3 to 1.6). Ranks #2 in the time period among the Big 4 networks in total viewers

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6; "Late Show with Stephen Colbert," 2.6/7; and ABC's "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/5 in metered-market households; CBS's "Late Late Show," 1.1/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/2 with an encore.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: Primetime results are based on "fast official" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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