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NBC's THE BLACKIST Grows, Matches Its High Since February

NBC's THE BLACKLIST (1.3/5 in 18-49, 6.6 million viewers overall from 9-10 p.m. ET): Grows +8% week to week in 18-49 (1.3 vs. 1.2) and +2% in total viewers (6.561 million vs. 6.415 million) and equals its high 18-49 rating since Feb. 11 (1.4)

Facing a special second hour of "Grey's Anatomy" and Democratic Debate competition on CNN, generates its most-watched episode since Jan. 28 (7.164 million).

These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

L+7: "Blacklist" has grown by +98% this season in 18-49 rating (from a 1.48 to a 2.93) and 4.9 million viewers overall (6.9 million to 11.8 million) going from L+SD to L+7.

L+3: Last week's "Blacklist" increased by +80% in 18-49 going from L+SD to L+3 (1.24 to 2.23) and by 3.8 million persons in total viewers (6.4 million to 10.2 million). The +80% gain in 18-49 was the biggest L+3 lift of the night on the Big 4.

L+3+7 Days of Alternate-Platform Views: The prior week's episode grew by +90% (to a 2.4 rating) via time-shifting (3 days) and 7-day alternate-platform viewership (1.24 rating to a projected 2.36 rating in TAMi estimates).

Upscale: "Blacklist" is generating a strong upscale audience, indexing at a 147 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

The regular-slot premiere of "Game of Silence" (0.8/3 in 18-49, 4.0 million viewers overall from 10-11 p.m. ET): Finishes within 0.2 of #1 among ABC, CBS and NBC in the time period in adults 18-49 and within 0.1 in men 18-49 versus the original competition of CBS's "Rush Hour" and ABC's "The Catch."

Ties for #1 among those nets in men 18-34.

Facing competition from CNN's Democratic Debate, declines by just 0.1 of a point from its first half-hour to its second, despite the 10 p.m. hour.

The regular-slot debut of "Strong" (0.8/3 in 18-49, 3.2 million viewers overall from 8-9 p.m. ET): Equals NBC's best 18-49 rating in the time period since Feb. 4.

Retains 89% of its Wednesday's preview (which benefited from a "Voice" lead-in) in 18-49 (0.8 vs. 0.9) and 97% in total viewers (3.239 million vs. 3.327 million viewers overall from 9-11 p.m. ET):

In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 1.5/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.9/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (0.8/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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