NBC's Shares Updated Ratings For A.P. BIO and More

By: Mar. 16, 2018
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NBC's Shares Updated Ratings For A.P. BIO and More

"A.P. Bio" (0.9/4 in 18-49, 3.1 million viewers overall from 8:30-9 p.m. ET):

· Scores its best 18-49 rating among four Thursday telecasts to date, as well as its most-watched Thursday episode since its Feb. 1 preview in the 9:30slot.

· Is up +29% week to week in 18-49 rating (0.8 vs. 0.7) and up +31% in total viewers (3.1 million vs. 2.3 million).

· Retains a best-yet 90% of its lead-in from "Superstore" in adults 18-49, up from prior retentions of 78% on March 1 and 70% on March 8.

"Will & Grace" (1.2/5 in 18-49, 4.7 million viewers overall from 9-9:30 p.m. ET):

· Grows +20% week to week in 18-49 (1.2 vs. 1.0) and +19% in total viewers (4.7 million vs. 4.0 million).

· Matches its top 18-49 rating since Jan. 18 (1.3) and delivers its most-watched episode since Jan. 4 (4.9 million).

· Is the #1 non-sports telecast in the timeslot among ABC, NBC and FOX in adults 18-49.

· Is the #2 non-sports program of the night on ABC, NBC and FOX in 18-49, behind only ABC's "Grey's Anatomy."

· Builds on its lead-in by +33% in 18-49.

"Champions" (0.7/3 in 18-49, 3.0 million viewers overall from 9:30-10 p.m. ET):

· Maintains 100% of last week's series premiere in 18-49 (0.7 vs. 0.7) and grows +11% in total viewers (3.0 million vs. 2.7 million).

· The increases of +11% and +296,000 viewers are the biggest Week 1 to Week 2 gains in a consistent time period for any new comedy on the Big 4 networks in 14 years, since CBS' "The Stones" grew +28% and +2.021 million viewers in its second week on Wednesday, March 24, 2014 (excludes comedies with irregular Week 2 timeslots caused by high-rated NFL overruns).

· Also increases versus last week's series debut in the women 18-49 and women 25-54 demographics.

· Maintains 100% or grows versus last week in every key ratings measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

"Superstore" (1.0/4 in 18-49, 3.9 million viewers overall from 8-8:30 p.m. ET):

· Maintains 100% week to week in 18-49 (1.0 vs. 1.0) and increases by +16% in total viewers (3.9 million vs. 3.4 million).

· Delivers the most-watched "Superstore" since Jan. 25 (4.2 million) and equals the show's top 18-49 rating since Feb. 1.

An encore telecast of "Chicago Fire" averaged a 0.6/3 in 18-49 and 3.6 million viewers overall from 10-11 p.m. ET.



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