NBC's Preview of THE WALL Retains 89% of 'America's Got Talent' Lead-In
By: Caryn Robbins Dec. 20, 2016
NBC wins the night among the Big 4 in every key measure with the #1 and #2 shows of the night in adults 18-49, "America's Got Talent: Holiday Spectacular" and a special preview of THE WALL.
(Note that ABC stations in Washington, D.C. and Charlotte carried NFL football and ABC results are subject to downward adjustment.) A preview of "The Wall" (1.6/6 in 18-49, 6.5 million viewers overall from 10-11 p.m. ET) Generated strong sampling, retaining 89% of its lead-in from the "Talent" special in adults 18-49 (1.6 vs. 1.8). Holds 100% half-hour to half-hour in adults 18-49 (1.6 vs. 1.6), despite the 10 p.m. hour. Wins the slot among ABC, CBS and NBC in every key demographic - adults, men and women 18-34, 18-49 and 25-54. "America's Got Talent: Holiday Spectacular" (1.8/6 in 18-49, 9.5 million viewers overall from 8-10 p.m. ET): Is the night's #1 show on the Big 4 networks in all key categories - adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Wins the time period among those nets in every key measure.In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 1.9/5; and ABC's "Jimmy Kimmel Live," 1.8/4 with an encore.
Image courtesy of NBC

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